Finding The Right Balance

October 10, 2014

Knowing and finding the right balance in life – whether its work-life balance or balancing your calories – seems to be the topic on many people’s…

Empowering Consumers To Make The Choices That Are Right For Them

October 9, 2014

We are proud to be helping consumers choose the beverage that best fits their lifestyle through a National Calorie Awareness Program as part of our…

Helping to Fight Obesity In Our Communities

October 8, 2014

We recently announced that, through our Balance Calories Initiative, we will be making available the beverage choices consumers need to be able to reduce…

Explore Your Options!

October 7, 2014

Thanks to innovation by the beverage industry, more no- and lower-calorie options are available than ever before.  This innovation has been driving a…

A Partnership That Will Transform the Beverage Landscape

October 6, 2014

Back in 2006, our industry made a promise to parents that we would change the beverage landscape in schools across the country.  We fulfilled that promise…

We’re Clear on Calories

October 3, 2014

We are empowering consumers to make the choices that are right for them and their families by placing clear calorie information on the front of every bottle…

More Choices Everyday

October 2, 2014

Have you checked out the beverage aisle in your grocery store lately?  There are more choices than ever before –with clear calorie information right…

In USA Today: A Vital New Push To Cut Calories

September 30, 2014

In case you missed it, American Beverage Association President and CEO Susan Neely and Alliance for a Healthier Generation CEO Dr. Howell Wechsler wrote…

A Commitment to Real Solutions

September 29, 2014

Last week, we  announced a new partnership with the Alliance for a Healthier Generation to reduce calories consumed from beverages by 20 percent by 2025…

Announcing Major Change To The Beverage Landscape

September 26, 2014

In case you haven’t heard, this past week has been an exciting one for our industry.  On Tuesday, President Clinton announced a groundbreaking new partnership…