Clear on Calories Initiative
See how our industry is helping make calorie information more clear for consumers.
Blog: Sip & Savorview all posts
The Countdown Begins
January 27, 2012
In just over one week the New England Patriots and the New York Giants will meet in Indianapolis for Super Bowl XLVI. The buzz has already begun over what to expect out of the teams, particularly from two star quarterbacks - Tom Brady and Eli Manning.
Whether or not your favorite team made it to the Super Bowl this year, there is something for everyone at “watch” parties around the country: a good appetizer, spending time with family and friends, the much anticipated Half-Time performance by Madonna and – of course – the commercials. For sneak-peeks and a look back, Ad Age and Hulu have paired up to bring you the best Super Bowl ads ever.
So, as the last weekend before the Super Bowl is upon us, be sure to stock up on your favorite non-alcoholic beverages for the game. With such a ...
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News Releasesview all News Releases
Beverage Industry Responds to Danish Study on Soda
"This is a Danish study of just 47 already overweight people, which the authors themselves acknowledge limits ‘the power' of their analysis. In fact, the findings cannot prove cause and effect, nor can they be applied to the public at-large.
Let's be clear - there is nothing unique about soda, whether sweetened with sucrose or HFCS, when it comes to obesity or other obesity-related health conditions such as type 2 diabetes, cardiovascular disease or metabolic syndrome. All this study shows is the need for controlling weight gain by balancing the calories we take in from all foods and beverages with those we burn through physical activity. Those are the keys to a balanced, healthy and active lifestyle."
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Beverage Industry Responds to Health Affairs Paper on Sugar-Sweetened Beverage Taxes
"Taxing sugar-sweetened beverages will not reduce obesity, nor will it have a truly meaningful impact on obesity-related health conditions such as diabetes or coronary disease. In fact, using assumptions based on ‘lacking or inconclusive' evidence, the authors estimate their proposed tax would result in an average weight loss of less than one pound per year - an insignificant amount for an obese person. Importantly, a wide range of factors contribute to these health conditions and singling out one set of products in such an overly simplistic manner only undermines efforts to combat them."
moreBeverage Industry Responds to Study on Calorie Information
"With our Clear on Calories initiative, the beverage industry is already providing calorie information at the fingertips of consumers. We agree that consumers should be armed with information about the calories contained in the foods and beverages they choose. By placing new calorie labels on the front of every bottle, can and pack we produce, we're helping consumers - especially parents - choose the beverage that is best for them and their families. This is an effort that supports First Lady Michelle Obama's ‘Let's Move!' campaign."
moreBeverage Industry Responds to DAWN Report on Energy Drinks
In response to "Emergency Department Visits Involving Energy Drinks," a paper appearing in today's issue of The DAWN Report, the American Beverage Association issued the following statement:
moreToday's SmartBrief
Sara Lee to buy stake in Senseo brand from Philips
Electronics-maker Philips announced it will sell its 50% share in the Senseo coffee brand to Sara Lee for $220.55 million. The Dutch firm said it will continue working with Sara Lee to develop single-cup Senseo coffee machines and promote the brand globally. Reuters (1/26)Wal-Mart entry is expected to shake up single-cup coffee market
Wal-Mart Stores plans to roll out a single-serve beverage-maker, Esio Beverage System, with a price per serving that is expected to be much lower than that of competing brands. "We believe that this introduction will likely be a game changer in the single-serve category," said research firm Detwiler Fenton. The Sun (Baltimore) (1/26)Coca-Cola executive talks about Asia growth
Atul Singh, president of Coca-Cola in India and South West Asia, has been charged with making India a top market within three years. "There's huge headroom for growth in both sparkling and functional beverages here," he said. The Economic Times (India) (1/27)Michelle Obama takes healthy-eating message to Tampa, Fla.
First lady Michelle Obama discussed healthful eating at National Supermarket in Tampa, Fla. "What I've come to appreciate is whether you're African-American, Puerto Rican, Dominican or Cuban, food is love," she said. "But fortunately, more and more families are realizing that we can still show that love. We can still honor those traditions, but we can do it in a way that's healthy for everyone, especially for our kids." Tampa Bay Times (St. Petersburg, Fla.) (1/26) Click Here to Receive ABA SmartBrief AlertsWorth a Watch...
Massachusetts Food Association's Chris Flynn on Bottle Bill Expansion
The Massachusetts Food Association's Chris Flynn is interviewed about the pitfalls of bottle bill expansion by Fox 25 in Boston.
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