Blog: Sip & Savorview all posts
August 31, 2015
Earlier in the year the U.S. Dietary Guidelines Advisory Committee (DGAC) report stated that coffee is OK for you and can be “incorporated into a healthy lifestyle.” Today, a CNN report cites another study that claims drinking coffee is bad for your heart.
It seems like every day the news media is reporting on a new study that contradicts a previous study. The DGAC said in February that the latest science indicates that as many as five cups of coffee a day is OK. It may even have some health benefits, it said, and pregnant women could indulge in a cup in limited amounts.
Now we have a CNN article saying coffee has been “associated” with health issues such as blindness and risk of lung disease. This follows a claim by the activist group the Center for Science in the Public Interest (CSPI)…
News Releasesview all News Releases
In response to “Consumption of sugar sweetened beverages, artificially sweetened beverages, and fruit juice and incidence of type 2 diabetes; systematic review, meta-analysis, and estimation of population attributable fraction,” a paper published today in the British Medical Journal, the American Beverage Association issued the following statement:more
America’s beverage companies are committed to being part of real solutions to public health challenges. This study does not show that consuming sugar-sweetened beverages causes chronic diseases and the authors themselves acknowledge that they are at best estimating effects of sugar-sweetened beverage consumption.
America’s beverage companies are doing their part to offer consumers the fact-based information and the beverage options they need to make the right choices for themselves and their families.more
Alliance for a Healthier Generation and America’s Beverage Companies Announce New York City Neighborhoods Now Part of Community Initiative To Help Reduce Beverage Calories Consumed
(NEW YORK) –The Alliance for a Healthier Generation and America’s beverage companies announced today that New York City will now be part of a community-based initiative to help reduce beverage calories consumed by 20 percent per person by 2025 in neighborhoods where there has been less interest in or access to lower-calorie and smaller-portion beverages.more
Alliance for a Healthier Generation and America’s Beverage Companies Start Work In Little Rock Neighborhoods As Part Of Community Initiative To Help Reduce Beverage Calories Consumed
(LITTLE ROCK, Ark.) – The Alliance for a Healthier Generation and America’s beverage companies announced today that work will begin in four Little Rock communities on a highly focused initiative to help reduce calories consumed from beverages in neighborhoods where there has been less interest in or access to lower-calorie and smaller-portion beverages.more
DRY celebrates tenth anniversary with a new nameCraft soda brand DRY is replacing the "Soda" in its name with "Sparkling," according to founder Sharelle Klaus. The change comes in response to a consumer study that showed that many people had an aversion to the word "soda" and the company needed a more accurate representation of the product, Klaus said. BevNet.com (8/28)
Gin's rising tide lifts tonic waterGin is riding a wave of popularity as consumers turn to hand-crafted, boutique-distilled styles as an easy-drinking entry into the world of craft spirits. Increased attention on gin has spurred a rise in artisanal tonic water brands such as Fever-Tree. The Wall Street Journal (tiered subscription model) (8/27)
Coke Zero debuts "drinkable" interactive adThe Coca-Cola Company is continuing its "You Don't Know Zero 'Til You've Tried It" campaign for Coke Zero with new football-themed TV ads that feature an interactive component that allows viewers to receive a coupon for a free 20-ounce bottle. When viewers open the Shazam app on their mobile devices, the beverage in the TV ad will appear to pour into a glass on the app and grant access to the coupon. Advertising Age (free access for SmartBrief readers) (8/31)
Brands went social to tap into VMA buzzBrands including Taco Bell, Verizon and Pepsi used Twitter's Amplify program to blend real-time tweets and Periscope content into the online chatter surrounding Sunday's Video Music Awards. "These platforms are hugely embraced by our target audience, and [it's] a great way for the brand to reach out to them," Taco Bell's Juliet Corsinita said. Adweek (8/28) Click Here to Receive ABA SmartBrief Alerts
Worth a Watch...
America’s Beverage Companies Are Delivering
When America’s beverage companies work together, we make great things happen. As an industry, we are committed to helping consumers achieve a balanced lifestyle. Through initiatives such as our School Beverage Guidelines, which drove a 90 percent reduction in beverage calories in schools, to our Balance Calories Initiative, we continue to do our part to help in our nation’s fight against obesity.
Watch this video to learn more about our industry’s efforts to help support its customers, consumers and communities – and how we’re delivering.