Blog: Sip & Savorview all posts
May 22, 2015
Our industry has a long record of working with thought leaders on meaningful solutions to societal challenges such as obesity. You might remember that back in January, Lima, Ohio Mayor David Berger won 1st place in the small city category at this year’s Childhood Obesity Prevention Awards – a program and partnership we formed with the U.S. Conference of Mayors (USCM).
On Wednesday, Mayor Berger accepted the grant for the program, “Cooking for Change,” which brings together high school students from the food management program at Lima Senior High School and the culinary arts program at Apollo Career Center to design a healthy eating initiative that helps to reduce obesity rates in Lima and Allen County.
“We know that the best and most creative solutions to many of our nation’s…
News Releasesview all News Releases
Alliance for a Healthier Generation and America’s Beverage Companies Start Work In Little Rock Neighborhoods As Part Of Community Initiative To Help Reduce Beverage Calories Consumed
(LITTLE ROCK, Ark.) – The Alliance for a Healthier Generation and America’s beverage companies announced today that work will begin in four Little Rock communities on a highly focused initiative to help reduce calories consumed from beverages in neighborhoods where there has been less interest in or access to lower-calorie and smaller-portion beverages.more
Alliance for a Healthier Generation and America’s Beverage Companies Start Work In Los Angeles Area Neighborhoods As Part of Community Initiative To Help Reduce Beverage Calories Consumed
The Alliance for a Healthier Generation and America’s beverage companies announced today that work will begin in four Los Angeles area communities as part of a highly focused initiative to help reduce beverage calories consumed by 20 percent per person by 2025 in neighborhoods where there has been less interest in or access to lower-calorie and smaller-portion beverages.more
America’s non-alcoholic beverage industry salutes Earth Day and the countless actions it has inspired among individuals and companies to protect our planet.more
Low- And No-Calorie Beverages Repeatedly Shown To Be An Effective Tool For Weight Loss And Weight Maintenance
“Previous research, including human clinical trials, supports that diet beverages are an effective tool as part of an overall weight management plan. Numerous studies have repeatedly demonstrated the benefits of diet beverages – as well as low-calorie sweeteners, which are in thousands of foods and beverages – in helping to reduce calorie intake.more
Matcha brands debut RTD teas to attract mainstream consumersTo take matcha into the mainstream, brands such as Jade Monk, Vivid Drinks and Teapigs are offering teas in bottled, ready-to-drink formats. "Getting the consumer to buy a tin of matcha, a whisk, and a bowl is a lot of hardware," said Teapigs' U.S. General Manager Matthew Wood. "So for this to be a long-term permanent trend, the idea is to get matcha in front of more people and find new ways to make it approachable." BevNet.com (5/20)
CPG companies shift strategy as more consumers shop the perimeterConsumer packaged goods companies are aiming to increase their presence in the perimeter of the store with new products and acquisitions of smaller brands to appeal to health-focused shoppers. Companies such as Kraft Foods and General Mills have removed artificial ingredients from their products, and Campbell has shifted its focus from soup to fruit and vegetable drinks and fresh carrots with its acquisition of Bolthouse Farms. Fortune (5/21)
Generation Z is getting some early attention from brandsMany brands are looking ahead to the emergence of Generation Z, hoping to avoid some of the mistakes made when adjusting to millennials. "They are experimental; they're innovative; they're risk takers; and they love to discover new things," said AwesomenessTV's Jim Fielding, describing Gen Z. "They're constantly on the lookout for something different, fresh and exciting. And they want to share it immediately." Advertising Age (free access for SmartBrief readers) (5/19)
Group licenses "Got Milk?" brand for food product linesThe California Milk Processor Board is licensing its "Got Milk?" brand to three partners, who will create branded products such as granola, cookies and snack bars. "We are hoping efforts such as these will get people to think about milk [and] think about products that make them crave milk," said Stephen James, the board's executive director. Advertising Age (free access for SmartBrief readers) (5/22) Click Here to Receive ABA SmartBrief Alerts
Worth a Watch...
America’s Beverage Companies Are Delivering
When America’s beverage companies work together, we make great things happen. As an industry, we are committed to helping consumers achieve a balanced lifestyle. Through initiatives such as our School Beverage Guidelines, which drove a 90 percent reduction in beverage calories in schools, to our Balance Calories Initiative, we continue to do our part to help in our nation’s fight against obesity.
Watch this video to learn more about our industry’s efforts to help support its customers, consumers and communities – and how we’re delivering.