Blog: Sip & Savorview all posts
December 5, 2016
Beverage companies are committed to bringing consumers more low-and no-calorie beverage options, including bottled water and new sparkling waters. That’s why we were proud to stand with the Partnership for a Healthier America (PHA) and others to launch Drink Up Los Angeles this past week.
The Drink Up campaign in Los Angeles is part of PHA’s broader Drink Up initiative aimed at increasing consumption of water. America’s beverage companies joined First Lady Michele Obama at the 2013 launch of Drink Up to make a commitment to helping encourage people to drink more water to achieve balance in their diets.
Beverage companies took their commitment to balance even further with the 2015 launch of the Balance Calories Initiative, a nationwide effort with the Alliance for a Healthier Generation…
News Releasesview all News Releases
Alliance for a Healthier Generation and American Beverage Association Issue First Progress Report on Reducing Beverage Calories
The Alliance for a Healthier Generation and America’s beverage companies today issued the first annual independent evaluation of the Balance Calories Initiative, a landmark effort to decrease beverage calories in the American diet. The Balance Calories Report on 2015 Progress lays out the ambitious work that beverage companies have undertaken to build a foundation of strategies in the marketplace that drive changes in consumer purchases and consumption.more
Beverage industry announces milestones in its commitment to eliminate waste to landfill from facilitiesmore
WASHINGTON, D.C. – We respect the decision of voters in these cities. Our energy remains squarely focused on reducing the sugar consumed from beverages – engaging with prominent public health and community organizations to change behavior. We’re driving this change across America, including communities with the highest rates of obesity. It’s the hard work necessary for true and lasting change.more
The American Beverage Association (ABA) today announced the election of Jeff Honickman, CEO of Pepsi-Cola & National Brand Beverages, Ltd, as Chair of its Board of Directors, as well as other officers and members to the Board.more
PepsiCo's Carey foresees growth in convenience store channelAl Carey, CEO of PepsiCo North America, expects to see single-digit growth for the company's food and beverage products in the convenience and gas channel, he said at CSP's Outlook Conference. The company plans to achieve this by improving the nutritional profile of its products, unifying its brands, gaining more attention from millennials and streamlining its distribution. CSP (12/5)
Coca-Cola helps L.A. Libations help beverage startupsBeverage incubator L.A. Libations provides funding and guidance to beverage startups that intend to develop and sell their brands. Co-founder Danny Stepper says that the fund, in which Coca-Cola is an investor, helps identify emerging brands and enable them to provide proof of concept. BevNet.com (12/2)
Lipton puts heart health forward with flavonoidsUnilever's beverage line includes several tea products with flavonoids to help consumers maintain heart health. Representatives at the JFN conference presented both black and green Lipton Teas, which contain the naturally-occurring dietary compounds. BeverageDaily.com (France) (12/5)
Social and video marketing make this Coca-Cola's biggest holiday in 5 yearsCoca-Cola has launched the second phase of its "A Coke for Christmas" campaign, which the company says will make the promotion the brand's largest holiday push in five years. The campaign includes a partnership with FareShare, during which the company will donate a meal every time a consumer uploads a promotional packaging photo. The Drum (Glasgow, Scotland) (12/2) Click Here to Receive ABA SmartBrief Alerts
Worth a Watch...
The Childhood Obesity Prevention Awards – a program in partnership with the American Beverage Foundation for a Healthy America and the U.S. Conference of Mayors – supports mayors’ ongoing childhood obesity prevention programs in their cities. The 2016 winners were just announced and Fontana, Calif., Mayor Acquanetta Warren received first place for a medium size city for her “Healthy Kids for a Healthy Fontana” program. The program encourages elementary and middle school children enrolled in the city’s after-school programs to eat more fresh fruits and vegetables and provides them with additional opportunities for physical activity. Watch this video to learn more about how this program is helping students learn good lifelong habits on balance.