Blog: Sip & Savorview all posts
December 25, 2014
From all of your friends here at Sip & Savor, we wish you a Merry Christmas! We hope you are enjoying the day with family, friends and loved ones. Thanks for spending time with us for all the latest news on your favorite non-alcoholic beverages. Have a happy and hydrated holiday season!
Merry Christmas and happy holidays!
News Releasesview all News Releases
New Beverage Industry Sustainability Initiative Shows Gains In Fuel Efficiency Of North American Fleet
WASHINGTON, D.C. — The American Beverage Association today released findings from a new industry-wide initiative that shows the nation’s leading beverage companies will have increased the fuel economy of their fleets by nearly 13 percent since 2010.
The findings are the first to emerge from an innovative new collaboration in which The Coca-Cola Company, PepsiCo and Dr Pepper Snapple Group agreed to share proprietary data on their truck fleets with the ABA. The ABA aggregates the information to determine how well the industry is doing on fuel consumption and fuel efficiency.more
“America’s beverage companies are ahead of the curve when it comes to providing consumers the information they need to make the choices that are right for them. We have already put clear calorie information on the front of every bottle, can and pack we make, and we’re providing calorie information on company-controlled vending machines. FDA’s announcement provides consumers nationwide with consistent information about the foods and beverages they consume outside the home.”more
Dr. Maia M. Jack Joins The American Beverage Association As Vice President Of Science And Regulatory Affairs
WASHINGTON, D.C.—Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today named Maia M. Jack, Ph.D., as vice president of science and regulatory affairs for the association.more
American Beverage Association Responds To Unpublished Analysis Of Poison Control Center Data On Energy Drinks
“This abstract has not been published and therefore the authors’ full methodology and analysis is not available for review. In the past, various experts have raised concerns regarding misinterpretation and inherent limitations of data from National Poison Data System when it comes to Energy Drinks. Based on the most recent government data reported in the journal Pediatrics, children under 12 have virtually no caffeine consumption from energy drinks.more
Pepsi experiments with flavored water brand in BrazilPepsiCo's new beverage brand Drinkfinity was developed in Brazil and will be tested there through an online store. Drinkfinity allows consumers to personalize their water flavor with a choice of five flavor pods. The brand's initial marketing campaign is called "Thirsty for Life" and revolves around a young man's active day. Advertising Age (free access for SmartBrief readers) (12/23)
Braintrust adds Blue Buddha to tea portfolioThrough its subsidiary Wholesome Tea Co., Braintrust Investments has purchased Blue Buddha, a line of herbal-infused teas. Braintrust acquired tea brand Inko's earlier this year. BevNet.com (12/23)
Protein muscles out other ingredients to dominate functional food marketProtein is the top ingredient in the functional food market, according to a report by Packaged Facts, and brands are promoting protein products for uses ranging from post-workout recovery to fighting off hunger. The report also identifies microalgae, omega-3s, vitamin D and magnesium as ingredients to watch as weight management, heart health and digestive health continue to drive growth in the functional category. FoodNavigator (12/23)
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Worth a Watch...
Waterbury Mayor Neil O'Leary Wins 2014 Childhood Obesity Prevention Award!
ABA is proud to support the United States Conference of Mayors (USCM) 2014 Childhood Obesity Prevention Awards announced on January 23, 2014 in Washington, D.C. The awards went to cities with outstanding programs that encourage healthy weight through balanced diet choices and regular physical activity.
In the medium city category, Waterbury, Conn., Mayor Neil O'Leary took home first place for his "Kids Marathon Program," which keeps kids active by introducing them to the sport of running. The initiative is operated through a collaboration of the YMCA, City of Waterbury, Department of Education, Boys and Girls Club and the Police Activity League.