Clear on Calories Initiative
See how our industry is helping make calorie information more clear for consumers.
Blog: Sip & Savorview all posts
Tennessee School Board Expands Beverage Offerings
March 11, 2010
High school students in Putnam County, Tenn., will soon enjoy more beverage options during the day. A ban on carbonated beverages left the school vending machines stocked exclusively with waters, juices and sports drinks. The school board decided to expand the vending offerings to include low- and no-calorie soft drinks.
Interestingly, this week the beverage industry also had an exciting announcement about school beverage options, reporting that 88 percent fewer beverage calories are available in schools! The Final Progress Report on the implementation of our School Beverage Guidelines also shows that we've removed full-calorie sodas from schools, and replaced them with a range of lower-calorie, nutritious, smaller-portion choices. We're proud of our final results and we know our effor...
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News Releasesview all News Releases
Beverage Industry Delivers on Commitment to Remove Regular Soft Drinks in Schools, Driving 88% Decline in Calories
NEW YORK - America's leading beverage companies have delivered on a three-year commitment with the Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the William J. Clinton Foundation, to remove full-calorie soft drinks from schools across the country and replace them with lower-calorie, smaller-portion beverages. As a result of the landmark agreement there has been an 88 percent reduction in calories from beverages shipped to schools since 2004.
moreABA Responds to Archives of Internal Medicine Report Advocating for Tax on Soft Drinks and Pizza
WASHINGTON, D.C. - The American Beverage Association today responded to a report calling for new taxes on soft drinks and other foods as a means of reducing obesity in our nation. Singling out individual food and beverage products, such as soft drinks and pizza, for a punitive 18 percent tax increase, as suggested by the report's authors, would not only be discriminatory but ineffective in achieving the noted public health goal.
moreAmerican Beverage Association Statement
In response to an abstract presented today at the American Heart Association's 50th Annual Conference on Cardiovascular Disease, Epidemiology and Prevention, Dr. Maureen Storey, senior vice president for science policy for the American Beverage Association, said:
moreAmerican Beverage Association Responds to Philadelphia Mayor's Proposal to Tax Sugar-Sweetened Beverages
Mayor Nutter is seeking to solve the city's spending problems by further burdening hard-working Philadelphians with new taxes on their groceries, including juice drinks and soda.
moreToday's SmartBrief
Jamba joins the PTA for drink launch
Jamba Juice and the National PTA have developed a smoothie together, Five Fruit Frenzy, to be sold through the Jamba School Lunch Program and at Jamba retail locations. The drink, aimed at helping youngsters get more fruit in their diets, contains blueberry, strawberry, banana, peach and mango. MediaPost Communications (3/11)Fruit-flavored Kefir drinks launched by Lifeway
Lifeway Foods has added to its Kefir line with two varieties of Green Kefir with Phytoboost. The drink, touted as containing antioxidants equal to 10 vegetables plus green tea extract, is offered in Kiwi Passion Fruit and Pomegranate Acai Blueberry. Drinks Business Review (3/11)Decaf coffee scene gets a surge of energy
Decaffeinated coffee appears to be the next frontier for coffee makers obsessed with making a better brew. Niche roasters are searching for the best beans and experimenting with techniques to deliver maximum flavor to coffee drinkers who are described as "true believers" because they drink coffee for taste, not a caffeine jolt. The New York Times (3/9)Naked Juice launches new smoothies with vegetables
Naked Juice says its two new smoothies provide vitamins and other nutrients from vegetables including carrots and beets. The company says Orange Carrot provides one serving of vegetables and two of fruit per bottle, while Berry Veggie Machine provides two servings of vegetables and one of fruit. Drinks Business Review (3/9) Click Here to Receive ABA SmartBrief AlertsWorth a Watch...
President Clinton Praises Beverage Industry for Changes in Schools
At a news conference March 8, President Clinton announced the remarkable results of the School Beverage Guidelines Final Progress Report. Click here to see his reaction to the beverage industry's successful implementation.
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