Blog: Sip & Savorview all posts

Balance Your Halloween Calories!

October 30, 2014

With Halloween just one day away, everyone is getting ready to dress up in their costumes and enjoy some festive food and beverages!  Here at Sip & Savor, we want to remind you to balance the calories you consume from those tasty Halloween treats with your physical activity – as well as anything else you may be eating and drinking.  So if you plan on trick-or-treating or are heading to a fun Halloween event, make sure you’re thinking about ways to incorporate a little extra physical activity – even if it’s just walking an extra loop around the neighborhood or taking the stairs instead of the elevator.  It’s always important to keep your “calories in” balanced with your “calories out.”  Our member companies are doing their part to provide a wide range of choices as well…


News Releasesview all News Releases

October 29, 2014

American Beverage Association Announces Election Of New Officers To Board Of Directors

WASHINGTON, D.C. – The American Beverage Association (ABA) today announced the election of Rodger L. Collins, president of packaged beverages for Dr Pepper Snapple Group, as Chair of its Board of Directors, as well as other officers to the Board.

October 1, 2014

American Beverage Association Announces Election Of Members To Its Board Of Directors

WASHINGTON, D.C. – The American Beverage Association (ABA) today announced the election of five members to its Board of Directors.

September 23, 2014

Alliance for a Healthier Generation and America’s Beverage Companies Announce Landmark CGI Commitment to Reduce Beverage Calories Consumed Across the Nation

American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo Work Together to Reduce Beverage Calories Consumed Per Person Nationally by 20% by 2025

(NEW YORK) September 23, 2014— The Alliance for a Healthier Generation, founded by the American Heart Association and Clinton Foundation, has worked with representatives from American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo to announce a new landmark agreement to decrease beverage calories in the American diet.

August 19, 2014

ABA President And CEO Susan Neely Named Chair Of ASAE Board Of Directors

WASHINGTON, D.C. — Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today was named Chair of the ASAE Board of Directors during its annual meeting in Nashville.  Neely will begin her one-year term on September 1.


Today's SmartBrief

Quality trumps variety when it comes to beverage flavors

Unique flavors that intrigue consumers and differentiate a beverage brand from the competition are important, but quality and remaining true to the brand are of paramount importance, Jeffery Klineman writes. Talking Rain CEO Kevin Klock said keeping it simple has worked for the Sparkling ICE brand. "Don't spend a lot of time in the crazy," he said. "If your brand promise is mass appeal, don't spend too much time on who you aren't. There's nothing wrong with a small niche brand, but as you get bigger, you need flavors that will hit the mainstream." (10/15)

Bottled water brands create new categories for niche appeal

New bottled water brands entering the market are going beyond general terms such as "functional" and focusing on specific markets to create new sub-categories. Bump Water's line of beverages touts folic acid and other key prenatal nutrients for pregnant women. Balance Water focuses on providing functional benefits without adding flavoring, like its Balance Cleanse that uses wildflowers to provide a gentle diuretic effect. (10/15)

Candy and chews could be next move for energy drinks

According to Datamonitor senior analyst Mitsue Konishi "energy drink manufacturers may struggle in the near future on how to differentiate their brands from others." Brands including Muscle Milk and Gatorade have already expanded into the "energy chews" category in response to the growing demand for functional confectionery. (France) (10/28)

Consumers decide whether a food is a snack or meal

Marketers are realizing that what makes "a 'snack' versus 'meal' is very much in the eye of the beholder," said Tom Vierhile, innovations insights director at Datamonitor. Consumers are increasingly choosing fruit, frozen breakfast items and hearty snacks such as pretzels and hummus or packaged meats for on-the-go eating in lieu of sitting down for larger, more traditional meals. FoodNavigator (10/29) Click Here to Receive ABA SmartBrief Alerts

Worth a Watch...

Waterbury Mayor Neil O'Leary Wins 2014 Childhood Obesity Prevention Award!

ABA is proud to support the United States Conference of Mayors (USCM) 2014 Childhood Obesity Prevention Awards announced on January 23, 2014 in Washington, D.C. The awards went to cities with outstanding programs that encourage healthy weight through balanced diet choices and regular physical activity.

In the medium city category, Waterbury, Conn., Mayor Neil O'Leary took home first place for his "Kids Marathon Program," which keeps kids active by introducing them to the sport of running. The initiative is operated through a collaboration of the YMCA, City of Waterbury, Department of Education, Boys and Girls Club and the Police Activity League.

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