Blog: Sip & Savorview all posts

Working Off The Holiday Feast

December 26, 2014

It can sometimes be a little too easy to put on a few extra pounds around the holidays with so many celebrations and festivities where we can perhaps over-indulge.  So if want to take advantage of the many wonderful treats, don’t forget to balance what you eat and drink with what you do.  So take advantage of what we hope is a little extra time over the holidays by taking advantage of the beautiful winter weather with some outdoor activities. Remember, finding that balance is a great way to maintain a healthy weight – and feel great at the same time!


News Releasesview all News Releases

December 19, 2014

New Beverage Industry Sustainability Initiative Shows Gains In Fuel Efficiency Of North American Fleet

WASHINGTON, D.C. — The American Beverage Association today released findings from a new industry-wide initiative that shows the nation’s leading beverage companies will have increased the fuel economy of their fleets by nearly 13 percent since 2010.

The findings are the first to emerge from an innovative new collaboration in which The Coca-Cola Company, PepsiCo and Dr Pepper Snapple Group agreed to share proprietary data on their truck fleets with the ABA. The ABA aggregates the information to determine how well the industry is doing on fuel consumption and fuel efficiency.

November 25, 2014

American Beverage Association Responds To FDA Menu And Vending Machine Calorie Labeling Rules

“America’s beverage companies are ahead of the curve when it comes to providing consumers the information they need to make the choices that are right for them.  We have already put clear calorie information on the front of every bottle, can and pack we make, and we’re providing calorie information on company-controlled vending machines.  FDA’s announcement provides consumers nationwide with consistent information about the foods and beverages they consume outside the home.”

November 17, 2014

Dr. Maia M. Jack Joins The American Beverage Association As Vice President Of Science And Regulatory Affairs

WASHINGTON, D.C.—Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today named Maia M. Jack, Ph.D., as vice president of science and regulatory affairs for the association.  

November 16, 2014

American Beverage Association Responds To Unpublished Analysis Of Poison Control Center Data On Energy Drinks

“This abstract has not been published and therefore the authors’ full methodology and analysis is not available for review. In the past, various experts have raised concerns regarding misinterpretation and inherent limitations of data from National Poison Data System when it comes to Energy Drinks.  Based on the most recent government data reported in the journal Pediatrics, children under 12 have virtually no caffeine consumption from energy drinks.


Today's SmartBrief

Brands must adapt packaging to stand out on the shelf

In order to survive in a competitive market, brands will have to make their packaging more attractive to consumers, research by Canadean suggests. Smart packaging with a focus on freshness and attention-getting features like bright colors and unusual textures are predicted to be top trends for 2015. "Differentiation is increasingly important as packaging which is distinctive and easily identifiable will greatly influence consumer choice, particularly on impulse purchases, and this increased exposure can ultimately lead to brand loyalty and increased profitability," said analyst Sam Allen. (France) (12/23)

A look at Coca-Cola's dairy operations

Coca-Cola's new milk venture Fairlife will launch next month as a result of a partnership involving the beverage giant, the Select Milk Producers cooperative and Fair Oaks Farms, one of the largest dairies in the U.S. The dairy, which boasts 37,000 cows and 11 milking operations, filters and separates raw milk into different components and then reformulates them, removing lactose or increasing protein and calcium to create a richer, thicker, more nutritious type of milk. National Public Radio (12/25)

Have you done enough to green your business?

Virtually every company could be doing more to operate sustainably, writes Hannah Corbett. Risk management strategies can be honed, supply chains can be redesigned, and employees can be more actively encouraged to embrace a culture of sustainable business practices, Corbett explains. "[E]ven if you think you have exhausted all the options for maximising your business's sustainability factor -- there is always something that can be tweaked or optimised," she writes. (12/23)

CPG brands win on social media

Consumer packaged goods companies elicit the strongest consumer responses to social media campaigns, even if the campaigns are bad, according to Content Marketing Specialist Kate Dunham. "More than any other industry we've investigated, CPG brands elicit the most emotion on social due to funny and motivational campaigns," she wrote. MediaPost Communications (12/25) Click Here to Receive ABA SmartBrief Alerts

Worth a Watch...

Waterbury Mayor Neil O'Leary Wins 2014 Childhood Obesity Prevention Award!

ABA is proud to support the United States Conference of Mayors (USCM) 2014 Childhood Obesity Prevention Awards announced on January 23, 2014 in Washington, D.C. The awards went to cities with outstanding programs that encourage healthy weight through balanced diet choices and regular physical activity.

In the medium city category, Waterbury, Conn., Mayor Neil O'Leary took home first place for his "Kids Marathon Program," which keeps kids active by introducing them to the sport of running. The initiative is operated through a collaboration of the YMCA, City of Waterbury, Department of Education, Boys and Girls Club and the Police Activity League.

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