Clear on Calories Initiative
See how our industry is helping make calorie information more clear for consumers.
Blog: Sip & Savorview all posts
ABA Applauds Lima’s Childhood Obesity Prevention Program
February 16, 2012
Yesterday, the City of Lima, Ohio, introduced its partners for its Healthy Living Hubs childhood obesity prevention program. Lima was one of six cities that was awarded a 2012 Childhood Obesity Prevention grant from the U.S. Conference of Mayors last month.
The awards are the result of a partnership between the U.S. Conference of Mayors and the American Beverage Association. Grants went to cities with outstanding programs that focus on educating children and families about the importance of balancing calories and engaging in regular physical activity as ways to achieve a healthy, active and balanced lifestyle.
Finishing first in the small cities category, Lima received support for three selected neighborhoods that are high poverty food deserts, according to a U.S. Conference of Mayors n...
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News Releasesview all News Releases
Karen Hanretty Joins American Beverage Association As Vice President Of Public Affairs
Susan K. Neely, president and CEO of the American Beverage Association (ABA), has announced that Karen Hanretty has joined ABA as vice president for public affairs for the association.
moreAmerican Beverage Association Statement on "Let's Move!" Anniversary
"We applaud First Lady Michelle Obama for her commitment to ending childhood obesity in America with her ‘Let's Move!' initiative. Childhood obesity is a complex issue, and we know that everyone has a role to play in reducing it - including government, industry, schools, the public health community and parents. Two years ago today, we proudly stepped up to support the First Lady's comprehensive approach with our Clear on Calories initiative - and we're delivering on that commitment. By placing clear calorie labels on the front of every bottle, can and pack we produce, our industry is making it easier for parents and individuals to choose the beverage that's right for them and their families. This effort, along with our industry providing more choices and fewer calories, will have a meaningful and lasting impact."
moreAmerican Beverage Association Statement on Beverages Available in Elementary Schools
"In early 2010, our industry announced it had successfully implemented national School Beverage Guidelines, reducing beverage calories shipped to schools by a dramatic 88 percent. In fact, when it comes to elementary schools, the guidelines removed full-calorie soft drinks and allow for only bottled water, low-fat milk and 100 percent juice in 8 ounce containers."
moreBeverage Industry Responds to Sugar Commentary
"The authors of this commentary attempt to address the critical global health issue of non-communicable diseases such as heart disease and diabetes. However, in doing so, their comparison of sugar to alcohol and tobacco is simply without scientific merit. Moreover, an isolated focus on a single ingredient such as sugar or fructose to address health issues noted by the World Health Organization to be caused by multiple factors, including tobacco use, harmful alcohol use, an unhealthy diet and lack of physical activity, is an oversimplification. There is no evidence that focusing solely on reducing sugar intake would have any meaningful public health impact. Importantly, we know that the body of scientific evidence does not support that sugar, in any of its various forms - including fructose, is a unique cause of chronic health conditions such as obesity, diabetes, hypertension, cardiovascular disease or metabolic syndrome."
moreToday's SmartBrief
Canada's Target stores will have Starbucks shops
Starbucks has sealed a deal to open coffee shops inside most of the 135 Canadian stores Target plans to start opening next year, the company said Wednesday. Canadian grocery chain Sobey's has signed on as a food supplier to the new stores. CNBC (2/15)Real-world classroom experience breeds Black Bear's latest beverage
Students in an Oak Creek, Wis., Advanced Placement Chemistry class used seltzer and syrup from a local bottling company to create Knightro Fusion, an original beverage that they branded and created a marketing campaign for. Black Bear Bottling Group produced a small batch of the beverage, which students will sell to raise money for a scholarship. Milwaukee Journal Sentinel (2/15)Male grocery shopping is on the rise
Consumer research by Schnuck Markets shows a 6% increase in men who are the primary grocery shopper for their household. Almost twice as many women as men spend at least 46 minutes at a store, and men are more likely to shop after 6 p.m. Supermarket News (2/14)Ski-thru Starbucks offers new experience on the slopes
Starbucks opened the world's first ski-thru coffee shop, enabling skiers to reenergize without removing all their gear. Located at Squaw Resort in California, the Starbucks is 8,000 feet up the mountain, allowing customers to satiate their caffeine cravings mid-run. Time.com (2/15) Click Here to Receive ABA SmartBrief AlertsWorth a Watch...
Delivering Choices
Watch our TV ad to see how America's beverage companies are making it easier to choose the drink that's right for you - with more choices, smaller portions, fewer calories and clear calorie labels.
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