Blog: Sip & Savorview all posts

Vermont Tax Proposal Fails Again

May 4, 2015

Last week, a proposal in Vermont to slap an excise tax on soda failed to advance out of the Senate Finance Committee.  This is not the first time a soda tax proposal has failed in Vermont – a soda tax was also introduced in the Green Mountain state in 2011, 2013 and 2014.  The tax failed all three times.

When will politicians and the public health community learn that proposals to tax common grocery items like soft drinks are not the solution to the obesity issue?  People know that if we want to get serious about obesity, it starts with education – not soda taxes.  In fact, over the past decade soda taxes have failed in more than 30 states and cities across the country.

We’ve said it before: we cannot tax our way to better health.  No matter how the public health community spins…


News Releasesview all News Releases

April 21, 2015


America’s non-alcoholic beverage industry salutes Earth Day and the countless actions it has inspired among individuals and companies to protect our planet.

March 17, 2015

Low- And No-Calorie Beverages Repeatedly Shown To Be An Effective Tool For Weight Loss And Weight Maintenance

“Previous research, including human clinical trials, supports that diet beverages are an effective tool as part of an overall weight management plan.  Numerous studies have repeatedly demonstrated the benefits of diet beverages – as well as low-calorie sweeteners, which are in thousands of foods and beverages – in helping to reduce calorie intake.

February 19, 2015

2015 U.S. Dietary Guidelines For Americans Advisory Committee Report Makes Recommendations That Ignore Scientific Evidence

We appreciate the work of the 2015 U.S. Dietary Guidelines Advisory Committee, and agree that total diet and physical activity must be taken into consideration to achieve a healthy lifestyle.  However, the Committee’s efforts went beyond its charge and authority to develop dietary recommendations based on scientific evidence by advocating for public policies such as taxes and restrictions on foods and beverages. The Committee does not have the authority to make such recommendations, nor the scientific evidence or expertise to back up its recommendations.

January 27, 2015

American Beverage Association Response To Human Reproduction Study On Sugar-Sweetened Beverages And Menarche

“Neither this study nor the body of science shows that sugar-sweetened beverage consumption causes early onset of menarche. What the body of science supports is that adolescent girls are reaching puberty earlier than prior generations; however, there is no scientific consensus concerning the cause of this trend.”


Today's SmartBrief

Worth a Watch...

America’s Beverage Companies Are Delivering

When America’s beverage companies work together, we make great things happen. As an industry, we are committed to helping consumers achieve a balanced lifestyle.  Through initiatives such as our School Beverage Guidelines, which drove a 90 percent reduction in beverage calories in schools, to our Balance Calories Initiative, we continue to do our part to help in our nation’s fight against obesity. 

Watch this video to learn more about our industry’s efforts to help support its customers, consumers and communities – and how we’re delivering. 

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