Blog: Sip & Savorview all posts
October 21, 2016
America’s leading beverage companies take their environmental stewardship seriously. We produce 100 percent recyclable bottles and cans – even the caps are recyclable! That’s why those of us at Sip & Savor were excited to hear about Pittsburgh Mayor William Peduto’s expansion of the public park recycling program.
According to the Pittsburgh Courier, the mayor and other city officials “celebrated a successful deployment of a pilot recycling program that deployed 35 new recycling containers in eight public parks throughout the city.” These recycling bins were placed throughout Pittsburgh’s parks during the spring and summer months. Public Works Director Mike Gable says the additional bins have been a success - “We have been monitoring usage of the recycling receptacles in our…
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America’s beverage companies are engaged in public health issues because we, too, want a strong, healthy America. We have a long tradition of supporting community organizations across the country. As this report points out, some of these organizations focus on strengthening public health, which we are proud to support.more
Alliance for a Healthier Generation and America’s Beverage Companies Start Work in Montgomery and Lowndes Counties as Part of Community Initiative to Help Reduce Beverage Calories Consumed
The Alliance for a Healthier Generation and America’s beverage companies announced today that work will begin in Montgomery and Lowndes Counties on the Balance Calories Community Initiative, a focused effort to help people reduce the calories and sugar they get from beverages. By working to change behavior within these communities, the initiative aims to help reduce beverage calories consumed per person nationally by 20 percent by 2025 – the single-largest voluntary effort by an industry to combat obesity.more
Alliance for a Healthier Generation and America’s Beverage Companies Start Work In The Mississippi Delta As Part Of Community Initiative To Help Reduce Beverage Calories Consumed
The Alliance for a Healthier Generation and America’s beverage companies announced today that work will begin in Coahoma, Panola, Quitman and Tunica Counties on the Balance Calories Community Initiative, a focused effort to help people reduce the calories and sugar they get from beverages. By working to change behavior within these communities, the initiative aims to help reduce beverage calories consumed per person nationally by 20 percent by 2025 – the single-largest voluntary effort by an industry to combat obesity.more
The tax passed today is a regressive tax that unfairly singles out beverages – including low- and no-calorie choices. But most importantly, it is against the law. So we will side with the majority of the people of Philadelphia who oppose this tax and take legal action to stop it.more
Pure Leaf's success prompts growth for Southern bottlerDemand for Lipton's Pure Leaf iced tea is spurring the addition of 40 new jobs and a 45,000-square-foot plant expansion for S.C. independent Pepsi bottler Carolina Canners Inc. "As supply has struggled to meet demand, this groundbreaking is a saving grace for Pure Leaf and genuine iced tea lovers in the Southeast," says Emily Silver, vice president and general manager of the Pepsi-Lipton Tea Partnership. The Business Journals (tiered subscription model) (10/21)
Bai Brands names new investor Justin Timberlake its chief flavor officerEntertainer Justin Timberlake has been named Bai Brands' first chief flavor officer after making an investment in the company. Timberlake is a longtime fan of the brand, which projects revenue of $300 million this year, and he will contribute to the company's marketing and product development efforts. Fortune (10/20)
ADM creates new line of nutrient-rich fruit, veggie extractsA new line of fruit and vegetable extracts from Archer Daniels Midland Co. provides key nutrients for improved health. The extracts are high in beta carotene and antioxidants and are made from fruits and vegetables such as purple sweet potatoes, purple carrots, purple maize, rhubarb, beets, sweet potatoes, pumpkins, paprika from chili peppers and Reishi mushrooms. Food Ingredients First (Netherlands) (10/20)
PepsiCo VP: We won't consider ad campaigns that lack mobile componentExecutives at PepsiCo are moving to a mobile-first marketing strategy focusing on measurable, data-driven results and dynamic creative, said Adam Harter, PepsiCo's vice president of cultural connections. "If someone calls a meeting to review creative for a campaign that doesn't have a mobile component, that meeting gets cancelled," he explained. CMO.com (10/20) Click Here to Receive ABA SmartBrief Alerts
Worth a Watch...
The Childhood Obesity Prevention Awards – a program in partnership with the American Beverage Foundation for a Healthy America and the U.S. Conference of Mayors – supports mayors’ ongoing childhood obesity prevention programs in their cities. The 2016 winners were just announced and Fontana, Calif., Mayor Acquanetta Warren received first place for a medium size city for her “Healthy Kids for a Healthy Fontana” program. The program encourages elementary and middle school children enrolled in the city’s after-school programs to eat more fresh fruits and vegetables and provides them with additional opportunities for physical activity. Watch this video to learn more about how this program is helping students learn good lifelong habits on balance.