Blog: Sip & Savorview all posts
July 29, 2014
High fructose corn syrup – a common liquid sweetener made from corn and commonly known as HFCS - has been the target of food and beverage industry scrutiny for many years, but what is the truth behind this often controversial ingredient? You may have heard that HFCS puts people at higher risk of becoming obese or causing diabetes. However, the science shows that this simply is not the case. In fact, the American Medical Association has concluded that HFCS is not a unique contributor to either obesity or type 2 diabetes in the U.S. The reality is that HFCS and sucrose (table sugar) are so similar that our bodies can’t even tell the difference between the two ingredients and process both in the same way.
So what does this mean for your diet? When consumed in moderation…
News Releasesview all News Releases
WASHINGTON, D.C. — Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today named William M. Dermody Jr. vice president of policy for the association.more
WASHINGTON, D.C. - Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today announced the promotion of Genevieve K. "Genna" Gent to senior vice president of government affairs for the association.more
WASHINGTON, D.C. – America’s non-alcoholic beverage industry celebrates Earth Day – today and every day – through its cutting-edge sustainability practices and ongoing efforts to reduce their environmental impact.more
Research Presented At Cardiology Conference Fails To Show Causal Relationship Between Diet Beverages And Cardiovascular Events
“This study’s actual results do not show that drinking diet beverages causes cardiovascular events among any population. The lead author also states this in a news release. Being overweight, however, is a major risk factor for heart disease. Diet beverage consumption has been shown to help with weight loss as part of an overall weight management plan, with numerous studies repeatedly demonstrating their benefits in helping to reduce calorie intake.”more
Tight focus is key to CPG brand expansionLegacy brands often consider expanding into new categories to maintain positioning in the marketplace, but a recent report from The Hartman Group details the right and wrong ways to go about brand extensions. This is most effective with brands "that are extremely strong, contemporary and linked tightly to emerging distinctions in food culture that are gaining momentum," the report said. "Above all, focused category extensions work the best." CSP (7/28)
mix1 enters distribution, management agreement with Shadow Beveragesmix1, a protein beverage line that has been reformulated and undergone a packaging redesign under its new ownership, will be distributed by Shadow Beverages with plans to reach national distribution by 2015. Shadow also distributes WheyUp, and President George Martinez feels the two product lines will complement each other while meeting different consumer demands. BevNet.com (7/29)
Think Drinks looks to prove benefits of its "nootropic" beveragesThink Drinks has introduced what it claims is the world's first functional "nootropic" brain beverage, truBrain, a cognitive enhancing drink. The products are designed to stimulate blood flow to the brain, and the founders are launching a funding drive to support the first production run as well as a peer-reviewed study to prove the drink's beneficial qualities. BeverageDaily.com (France) (7/28)
Amcor joins Coca-Cola in The Recycling PartnershipAmcor Rigid Plastics joins Coca-Cola and other large firms in The Recycling Partnership, a coalition of food, beverage and packaging firms dedicated to increasing residential recycling in the U.S. "This program brings together all parts of the packaging value chain and has the ability to rapidly scale recycling efforts across the nation," said Mike Schmitt, president of Amcor. FoodProductionDaily.com (France) (7/28) Click Here to Receive ABA SmartBrief Alerts
Worth a Watch...
Waterbury Mayor Neil O'Leary Wins 2014 Childhood Obesity Prevention Award!
ABA is proud to support the United States Conference of Mayors (USCM) 2014 Childhood Obesity Prevention Awards announced on January 23, 2014 in Washington, D.C. The awards went to cities with outstanding programs that encourage healthy weight through balanced diet choices and regular physical activity.
In the medium city category, Waterbury, Conn., Mayor Neil O'Leary took home first place for his "Kids Marathon Program," which keeps kids active by introducing them to the sport of running. The initiative is operated through a collaboration of the YMCA, City of Waterbury, Department of Education, Boys and Girls Club and the Police Activity League.