Blog: Sip & Savorview all posts
May 1, 2015
New studies are popping up every day on the safety of the ingredients in our food supply. Much of the information out there is not based in sound science - so it’s easy to not know what to believe.
A recent article in The Washington Post took a deeper look into the science behind common ingredients that many people believe are harmful. The reporter found that many of these fears are often unwarranted.
“When it comes to many of the most popular ‘facts’ spread vigorously today, the truth is actually a good deal less clear,” reporter Roberto Ferdman writes.
Ferdman finds that a good deal of what’s said about things like genetically-modified foods, aspartame and high fructose corn syrup is wrong, and there is evidence that shows these ingredients aren’t “dangerous.”
News Releasesview all News Releases
America’s non-alcoholic beverage industry salutes Earth Day and the countless actions it has inspired among individuals and companies to protect our planet.more
Low- And No-Calorie Beverages Repeatedly Shown To Be An Effective Tool For Weight Loss And Weight Maintenance
“Previous research, including human clinical trials, supports that diet beverages are an effective tool as part of an overall weight management plan. Numerous studies have repeatedly demonstrated the benefits of diet beverages – as well as low-calorie sweeteners, which are in thousands of foods and beverages – in helping to reduce calorie intake.more
2015 U.S. Dietary Guidelines For Americans Advisory Committee Report Makes Recommendations That Ignore Scientific Evidence
We appreciate the work of the 2015 U.S. Dietary Guidelines Advisory Committee, and agree that total diet and physical activity must be taken into consideration to achieve a healthy lifestyle. However, the Committee’s efforts went beyond its charge and authority to develop dietary recommendations based on scientific evidence by advocating for public policies such as taxes and restrictions on foods and beverages. The Committee does not have the authority to make such recommendations, nor the scientific evidence or expertise to back up its recommendations.more
American Beverage Association Response To Human Reproduction Study On Sugar-Sweetened Beverages And Menarche
“Neither this study nor the body of science shows that sugar-sweetened beverage consumption causes early onset of menarche. What the body of science supports is that adolescent girls are reaching puberty earlier than prior generations; however, there is no scientific consensus concerning the cause of this trend.”more
Beverage companies turn their attention to teaWellness and functional claims, flavor innovation and increased interest from major beverage companies such as the Coca-Cola Co. and PepsiCo will drive the growth of tea, according to Euromonitor analysts. Hot tea was the second most-consumed beverage in the world in 2014, and brewed iced teas are gaining popularity in the U.S. BeverageDaily.com (France) (5/4)
Kraft teams with designers to develop Country Time Lemonade Starters packageKraft Foods has developed a new package for Country Time Lemonade that combines function with form. The design for its new Lemonade Starters features a flip-top closure and a built-in spout for easier preparation and full-body labeling to attract attention on store shelves. Kraft worked with Graham Packaging and Landor Associates on the package design, according to Country Time R&D Packaging spokesman Jason Braun. Packaging Digest (4/30)
Copper Moon Coffee debuts 100% compostable coffee podResponding to coffee-lovers concerned about how disposable coffee pods affect the environment, Copper Moon Coffee is debuting a 100% compostable coffee pod. The pod, developed through a collaboration between Canada's Club Coffee and the University of Guelph, are made from the outer layer of coffee beans and can work with most Keurig brewing systems that use K-Cup packs. FoodNavigator (4/30)
Powerade debuts interactive billboards that invite consumers to exercisePowerade has debuted a series of new interactive billboards in Germany that invite consumers to climb scrolling walls, punch targets and do other activities. Adweek (4/30) Click Here to Receive ABA SmartBrief Alerts
Worth a Watch...
America’s Beverage Companies Are Delivering
When America’s beverage companies work together, we make great things happen. As an industry, we are committed to helping consumers achieve a balanced lifestyle. Through initiatives such as our School Beverage Guidelines, which drove a 90 percent reduction in beverage calories in schools, to our Balance Calories Initiative, we continue to do our part to help in our nation’s fight against obesity.
Watch this video to learn more about our industry’s efforts to help support its customers, consumers and communities – and how we’re delivering.