Blog: Sip & Savorview all posts
August 21, 2014
Have you visited LetsClearItUp.org yet? It is a great resource for dispelling rumors and myths about our products. For instance, you might have heard that high fructose corn syrup (HFCS), a common liquid sweetener made from corn, puts people at higher risk for becoming obese or causing diabetes. However, the science shows that this simply is not the case. Check out this quick myth vs. fact from the website:
MYTH: High fructose corn syrup (HFCS) causes obesity and diabetes.
FACT: Actually, the American Medical Association has concluded that HFCS is not a unique contributor to either obesity or type 2 diabetes. In fact, HFCS is so similar to sucrose (table sugar) that your body can’t tell the difference between the two, and processes both in the same way.
For more information on HFCS…
News Releasesview all News Releases
WASHINGTON, D.C. — Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today was named Chair of the ASAE Board of Directors during its annual meeting in Nashville. Neely will begin her one-year term on September 1.more
WASHINGTON, D.C. — Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today named William M. Dermody Jr. vice president of policy for the association.more
WASHINGTON, D.C. - Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today announced the promotion of Genevieve K. "Genna" Gent to senior vice president of government affairs for the association.more
Cherry-flavored launches dominate consumer preferencesBeverages with cherry flavors generated the most interest out of all new soft drink launches, according to a recent survey of primary grocery shoppers by consumer insights company Instant.ly. In the survey of at least 300 shoppers, PepsiCo's Gatorade Fierce Blue Cherry was ranked first among recent launches, followed by Pepsi made with Real Sugar in Wild Cherry, Protein2o Water, Brisk Half and Half Cherry Limeade and Nestle Pure Life Splash in Strawberry Melon. BeverageDaily.com (France) (8/20)
Consumer push leads to more transparent packagingConsumers are requesting more transparent packaging for food and beverage containers because it suggests freshness and is reminiscent of homemade products. "Consumers talk about wanting to see the product, wanting to check it, wanting to trust the ingredients. If they can see it, there's a higher trust factor," said Packaging Technology Integrated Solutions' Senior Director of Market Innovation Lisa Baer. Food Processing (8/15)
EnerDrinks offers milk-based, healthy energy drinkEnerDrinks has introduced a milk-based, healthy beverage to the energy drinks market, offering EnerCoffee and EnerChoco, which use 80% semi-skimmed milk. The flavored-milk beverages include high-quality coffee beans, taurine, vitamins and other ingredients that are found in such energy drinks as Red Bull, according to EnerDrinks founder Mohammed Fahim Shaffi. DairyReporter.com (France) (8/14)
Starbucks to test coffee-dispensing trucks at 3 collegesStarbucks, which has 11,500 stores in the U.S. but just 300 on college campuses, is sending coffee trucks to the campuses of Arizona State University, James Madison University and Coastal Carolina University. The trucks can relocate based on where students are hanging out and will "allow [Starbucks] to reach traffic that we never had access to previously," said Scott Maw, the company's chief financial officer. Bloomberg Businessweek (8/20) Click Here to Receive ABA SmartBrief Alerts
Worth a Watch...
Waterbury Mayor Neil O'Leary Wins 2014 Childhood Obesity Prevention Award!
ABA is proud to support the United States Conference of Mayors (USCM) 2014 Childhood Obesity Prevention Awards announced on January 23, 2014 in Washington, D.C. The awards went to cities with outstanding programs that encourage healthy weight through balanced diet choices and regular physical activity.
In the medium city category, Waterbury, Conn., Mayor Neil O'Leary took home first place for his "Kids Marathon Program," which keeps kids active by introducing them to the sport of running. The initiative is operated through a collaboration of the YMCA, City of Waterbury, Department of Education, Boys and Girls Club and the Police Activity League.