Blog: Sip & Savorview all posts

Our Consumers are Tastemakers

October 6, 2015

Tastes have changed drastically over the past hundred years and so has the beverage industry. We can thank our consumers for that!

The changing lifestyles and preferences of Americans is what drives the beverage industry. And our member companies have created a diverse array of beverages to meet that consumer demand.

Consumer preferences have led to more low- and no-calorie beverages, smaller portions sizes, new flavors and new kinds of beverages like energy drinks.

We also heard our consumers when they said they wanted more control over what their children could have in school. The beverage industry introduced the School Beverage Guidelines, which removed full-calorie soft drinks from schools and replaced them with lower-calorie and smaller-portion options.

Consumers also made it known that…


News Releasesview all News Releases

September 24, 2015

American Beverage Association Announces Election Of Members To Its Board Of Directors

The American Beverage Association (ABA) today announced the election of 10 members to its Board of Directors. 

July 22, 2015

Beverage Industry Responds to British Medical Journal Paper on Diabetes

In response to “Consumption of sugar sweetened beverages, artificially sweetened beverages, and fruit juice and incidence of type 2 diabetes; systematic review, meta-analysis, and estimation of population attributable fraction,” a paper published today in the British Medical Journal, the American Beverage Association issued the following statement:

June 30, 2015

Beverage Industry Responds to Study That Purports to Link Beverages to Global Disease

America’s beverage companies are committed to being part of real solutions to public health challenges. This study does not show that consuming sugar-sweetened beverages causes chronic diseases and the authors themselves acknowledge that they are at best estimating effects of sugar-sweetened beverage consumption.

America’s beverage companies are doing their part to offer consumers the fact-based information and the beverage options they need to make the right choices for themselves and their families.

May 27, 2015

Alliance for a Healthier Generation and America’s Beverage Companies Announce New York City Neighborhoods Now Part of Community Initiative To Help Reduce Beverage Calories Consumed

(NEW YORK) –The Alliance for a Healthier Generation and America’s beverage companies announced today that New York City will now be part of a community-based initiative to help reduce beverage calories consumed by 20 percent per person by 2025 in neighborhoods where there has been less interest in or access to lower-calorie and smaller-portion beverages.


Today's SmartBrief

PepsiCo to release limited-edition Back to the Future bottles

PepsiCo later this month will release limited edition "Pepsi Perfect" bottles like those featured in the movie "Back to the Future Part II." The company produced 6,500 bottles that will retail for $20.15 each. USA Today (10/5)

How going green bolstered Unilever's brand

The Unilever brand has gone from strength to strength since the company started to take sustainability seriously, says Unilever marketing chief Keith Weed. "There does seem to be a genuine interest in a company that is trying. We're certainly not always succeeding. But we're trying to learn from it," Weed said. FastCoCreate (10/2)

Personalized packaging attracts millennials

Younger generations respond well to personalized packaging, which is why companies such as Bud Light, Corona Extra and Perrier are embracing limited-edition and specially wrapped bottles. The Coca-Cola "Share a Coke" campaign replaced the company's logo on bottles with 1,000 popular names and boosted sales by 2.5%. Specialized packaging "makes people feel like the brand is more about them than about the brand," Siegel+Gale's Brian Rafferty said. Adweek (10/5)

Gatorade taps VR for baseball game video experience

Gatorade immerses consumers in a baseball game using 360-degree GoPro technology in a virtual-reality video. It's the latest brand venture into VR, with others including a Mountain Dew campaign that features extreme sports and a Volvo video that puts consumers in the driver's seat virtually. The Motley Fool (10/4) Click Here to Receive ABA SmartBrief Alerts

Worth a Watch...

America’s Beverage Companies Are Delivering

When America’s beverage companies work together, we make great things happen. As an industry, we are committed to helping consumers achieve a balanced lifestyle.  Through initiatives such as our School Beverage Guidelines, which drove a 90 percent reduction in beverage calories in schools, to our Balance Calories Initiative, we continue to do our part to help in our nation’s fight against obesity. 

Watch this video to learn more about our industry’s efforts to help support its customers, consumers and communities – and how we’re delivering. 

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