Blog: Sip & Savorview all posts
August 29, 2016
Leading the way on sustainable solutions has long been at the core of our business and America’s leading beverage companies are in constant pursuit of developing the best water saving technologies on the planet.
PepsiCo has announced today that they have exceeded their global water stewardship goal by six percent. This effort was a result of their nine year strategy to provide people access to clean, safe water and conserve global water supplies around the world.
Also, The Coca-Cola Company was recognized for being the first Fortune 500 company to replenish all of the water it uses globally. Based on a global water use assessment, an estimated 191.9 billion liters of water were returned to nature and communities in 2015. This achievement is a result of an endeavor that began in 2007.
News Releasesview all News Releases
The tax passed today is a regressive tax that unfairly singles out beverages – including low- and no-calorie choices. But most importantly, it is against the law. So we will side with the majority of the people of Philadelphia who oppose this tax and take legal action to stop it.more
In response to today’s release of the FDA rule change on the Nutrition Facts Panel, the American Beverage Association issued the following statement:more
Alliance for a Healthier Generation and America’s Beverage Companies Announce Focused Efforts in Alabama and Mississippi to Reduce Beverage Calories Consumed
American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo Working Together to Reduce Beverage Calories Consumed in the American diet.more
FREDERICKA MCGEE JOINS AMERICAN BEVERAGE ASSOCIATION AS VICE PRESIDENT OF CALIFORNIA GOVERNMENT AFFAIRS AND OPERATIONS
Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), named today Fredericka McGee as vice president of California government affairs and operations for the association.more
Coca-Cola achieves water replenishment targetCoca-Cola has reached its goal to replenish the volume of water the company uses to make its beverages after launching water conservancy projects around the globe, the company said. "This achievement marks a moment of pride for Coca-Cola and our partners," said CEO Muhtar Kent. The Business Journals (tiered subscription model) (8/29)
RAU Chocolate simplifies message, changes product sizeRAU Chocolate co-founders Daren Myers and Brian Watrous have worked to simplify the product's message over the last year, emphasizing the organic product's dairy-free, low-sugar, non-GMO status. The product's bottle size was also reduced from 16 ounces to 12 ounces to reflect that "people want their fix of chocolate and that's it," said Myers. BevNet.com (8/25)
Michigan distributor launches bottled craft soda BrixInspired by the local craft culture and a desire to develop customized and compostable products for its clients, Grand Rapids, Mich.-based BBC Distributing teamed with a bottling plant to produce the local craft soda Brix. The sodas are made with real cane sugar and come in six bottled varieties, as well as a dozen draft flavors. Grand Rapids Business Journal (Mich.) (8/29)
Dr Pepper brings back Larry Culpepper for "Tailgate 2000" spotDr Pepper is bringing back its familiar Larry Culpepper character for a third season of college football promotional campaigns. This year's spots, which will air on networks including ESPN and Fox, kick off with "Tailgate 2000," featuring Culpepper, played by actor James M. Connor, showing off his RV, stocked with Dr Pepper for the big game. Advertising Age (free-article access for SmartBrief readers) (8/29) Click Here to Receive ABA SmartBrief Alerts
Worth a Watch...
The Childhood Obesity Prevention Awards – a program in partnership with the American Beverage Foundation for a Healthy America and the U.S. Conference of Mayors – supports mayors’ ongoing childhood obesity prevention programs in their cities. The 2016 winners were just announced and Fontana, Calif., Mayor Acquanetta Warren received first place for a medium size city for her “Healthy Kids for a Healthy Fontana” program. The program encourages elementary and middle school children enrolled in the city’s after-school programs to eat more fresh fruits and vegetables and provides them with additional opportunities for physical activity. Watch this video to learn more about how this program is helping students learn good lifelong habits on balance.