Blog: Sip & Savorview all posts

Design of the Aluminum Can

September 27, 2016

How many times have you popped open a beverage can and wondered about the design behind the shape? Probably never.

Ever since the modern aluminum beverage can was designed around 1959, the can’s design has been refined many times to improve its durability, sustainability and shipping efficiency. Most importantly, the aluminum beverage can – like all of the packaging produced by our industry – is 100 percent recyclable.

If you have some free time, check out this video explaining the various engineering marvels of the aluminum beverage can. And the next time you are pausing between sips of your favorite non-alcoholic canned beverage take a minute to admire the engineering behind the making of the can.


News Releasesview all News Releases

June 16, 2016

ABA Responds to Philadelphia Soda Tax Passage

The tax passed today is a regressive tax that unfairly singles out beverages – including low- and no-calorie choices.  But most importantly, it is against the law.  So we will side with the majority of the people of Philadelphia who oppose this tax and take legal action to stop it.

May 20, 2016


In response to today’s release of the FDA rule change on the Nutrition Facts Panel, the American Beverage Association issued the following statement:

April 1, 2016

Alliance for a Healthier Generation and America’s Beverage Companies Announce Focused Efforts in Alabama and Mississippi to Reduce Beverage Calories Consumed

American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo Working Together to Reduce Beverage Calories Consumed in the American diet.

February 23, 2016


Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), named today Fredericka McGee as vice president of California government affairs and operations for the association.


Today's SmartBrief

Nestle takes Nesquik Protein Plus nationwide

Nestle has rolled out its Nesquik Protein Plus line, which is made from cow's milk and includes 23 grams of protein in vanilla and chocolate flavors. The company paired the launch with a video ad campaign aimed at getting "kidults" to drink the beverage, featuring spoofs of the intense action of traditional sports ads but showing men playing steely-eyed games of table tennis and Wiffle ball. CSP (9/26)

ROAR hopes to reduce age-out with new line

ROAR Beverages has debuted a new product line of exotically-flavored, organic, coconut water-based electrolyte beverages for consumers in the age 21-45 bracket who may eventually age out of the market for the company's sports drinks. The line will get separate marketing treatment and comes in four flavors including watermelon cucumber and pineapple mint. (France) (9/26)

Buffalo sees a tale of two loganberry drinks

Consumers in Buffalo, N.Y., are passionate about loganberry beverages, and two brands have reigned for years across the region. Consumers in the area are willing to hunt far and wide to find either the PepsiCo-owned Aunt Rosie’s Olde Tyme Loganberry or PJ’s Crystal Beach Loganberry, which is produced, distributed and marketed by Coca-Cola Buffalo. The Buffalo News (N.Y.) (9/26)

Tiny packages can yield huge profits

The recent trend toward smaller serving size is the result of a specific set of marketing protocols known as Price Pack Architecture. Smaller packaging has boosted margins for companies including Coca-Cola, Kraft-Heinz and Campbell Soup Co. Harvard Business Review online (tiered subscription model) (9/26) Click Here to Receive ABA SmartBrief Alerts

Worth a Watch...

The Childhood Obesity Prevention Awards – a program in partnership with the American Beverage Foundation for a Healthy America and the U.S. Conference of Mayors – supports mayors’ ongoing childhood obesity prevention programs in their cities. The 2016 winners were just announced and Fontana, Calif., Mayor Acquanetta Warren received first place for a medium size city for her “Healthy Kids for a Healthy Fontana” program. The program encourages elementary and middle school children enrolled in the city’s after-school programs to eat more fresh fruits and vegetables and provides them with additional opportunities for physical activity. Watch this video to learn more about how this program is helping students learn good lifelong habits on balance.

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