Clear on Calories Initiative
See how our industry is helping make calorie information more clear for consumers.
Blog: Sip & Savorview all posts
Straight Talk on Obesity
July 30, 2010
Today we wanted to share with you some straight talk on obesity from this week's Washington Times. Marybeth Hicks, in her op-ed on Tuesday, warned against knee-jerk reactions like cupcake bans and soft drink taxes for those looking for solutions to a problem of obesity. Here at Sip & Savor, we couldn’t agree more. That’s why we've embraced holistic approaches that will have a meaningful and lasting impact.
Hicks applauds the First Lady Michelle Obama's 'Let’s Move!' anti-obesity initiative, one that our member companies support with the "Clear on Calories" initiative. As part of this effort, our member companies will clearly display the calories on the front of cans or bottles as well as on vending and fountain machines. This means that within two years, every time cons...
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News Releasesview all News Releases
Beverage Industry Supports Efforts to Reauthorize Child Nutrition Standards this Year
WASHINGTON, D.C. - The American Beverage Association (ABA) today expressed its support for efforts by the House Education and Labor Committee, chaired by Rep. George Miller, D-Calif., to advance bipartisan child nutrition legislation in order to successfully reauthorize the Child Nutrition Act this year.
moreBeverage Industry's Commitment to America's Children Reaffirmed in Archives Paper Showing Shift in Television Food Advertising
The findings of a paper posted online today in the Archives of Pediatrics & Adolescent Medicine demonstrate the dedication of the non-alcoholic beverage industry to responsible advertising and marketing practices. According to the study, between 2003 and 2007, beverage ads directed at children and adolescents continued to decrease "by about 27 percent to 30 percent across age groups" and there were "substantial decreases in exposure to ads" for sugar-sweetened beverages.
moreAmerican Beverage Association Statement on Fructose and Blood Pressure
This study, which looks at fructose intake, furthers the confusion and misunderstandings about high fructose corn syrup and sugar-sweetened beverages.
moreBeverage Industry Commends Congressional Leaders for Committment to Passing School Nutrition Standards this Year
WASHINGTON, D.C. - The American Beverage Association (ABA) today applauded House Education and Labor Committee Chairman George Miller, D-Calif., for his leadership in addressing the importance of child nutrition and urged Congress to continue bipartisan efforts to successfully reauthorize the Child Nutrition Act this year.
moreToday's SmartBrief
Coca-Cola pours its future hopes into Freestyle machines
Coca-Cola is sweet on the future of its Freestyle soda fountain machine -- a high-tech device that can pour more than 100 different drinks and countless combinations, using super-strong concentrates. There are about 120 machines in use right now and the company plans to roll out 2,000 more by year end. "We see customer excitement with the Freestyle and we believe this will benefit our business," said Coca-Cola CEO Muhtar Kent. The Atlanta Journal-Constitution (7/29)New CEO, sales manager are heading to Hall of Fame Beverages
Hall of Fame Beverages, a lifestyle company geared toward the creation, manufacture, distribution and marketing of non-alcoholic beverages, has tapped two new executives. Steve Hendricks, who has 34 years experience in the beverage industry, is the new CEO. James Robinson, former CEO and president of Hip Hop Beverages, is Hall of Fame's new national sales manager. Drinks Business Review (7/29)Juice companies announce bumper crop of new offerings
Consumers will have their pick of several new products this year as juice makers roll out a bushelful of new offerings. Naked Juice is set to launch a line of fruit and veggie smoothies; NBI Juiceworks will offer direct-to-consumer sales; Odwalla intends to seed state parks with a Plant-a-Tree program; and Uncle Matt's will begin offering organic grapefruit juice. The Packer (7/29)Honest Tea hangs out with the big guys
Seth Goldman, president of the Maryland-based drink company Honest Tea, terms his initial experiences as a board member of the American Beverage Association "pretty weird" -- but only because he was suddenly interacting with top executives from Coca-Cola and PepsiCo. "I think we have been able to influence larger beverage companies," says Goldman, whose up-and-coming organic tea company has struck a partnership with Coca-Cola. The Gazette (Gaithersburg, Md.) (7/30) Click Here to Receive ABA SmartBrief AlertsWorth a Watch...
InterBev 2010 to Include InterBev Live!
Check out this video to see how cutting-edge live presentations, happening right on the trade show floor, will add a whole new level of energy and excitement to InterBev 2010 - for exhibitors and attendees alike. And don't forget to register for InterBev 2010, taking place in Orlando, Fla., September 22-24! You can learn more at www.interbev.com.
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