Blog: Sip & Savorview all posts
September 2, 2015
President Obama’s proclamation announcing that September is National Childhood Obesity Awareness Month said that “childhood obesity rates have stopped rising, and we have seen an encouraging drop in obesity rates among children ages 2 to 5 years old.” This is indeed encouraging news and the beverage industry is committed to doing its part to continue that positive trend.
In fact, we hope some of what we are doing has been a factor in the good news.
The American Beverage Association partnered in 2006 with the Alliance for a Healthier Generation on the National School Beverage Guidelines – an initiative to remove full-calorie sodas from schools and replace them with a range of lower-calorie, smaller-portion choices. As a result of this ambitious effort we slashed beverage calories in…
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In response to “Consumption of sugar sweetened beverages, artificially sweetened beverages, and fruit juice and incidence of type 2 diabetes; systematic review, meta-analysis, and estimation of population attributable fraction,” a paper published today in the British Medical Journal, the American Beverage Association issued the following statement:more
America’s beverage companies are committed to being part of real solutions to public health challenges. This study does not show that consuming sugar-sweetened beverages causes chronic diseases and the authors themselves acknowledge that they are at best estimating effects of sugar-sweetened beverage consumption.
America’s beverage companies are doing their part to offer consumers the fact-based information and the beverage options they need to make the right choices for themselves and their families.more
Alliance for a Healthier Generation and America’s Beverage Companies Announce New York City Neighborhoods Now Part of Community Initiative To Help Reduce Beverage Calories Consumed
(NEW YORK) –The Alliance for a Healthier Generation and America’s beverage companies announced today that New York City will now be part of a community-based initiative to help reduce beverage calories consumed by 20 percent per person by 2025 in neighborhoods where there has been less interest in or access to lower-calorie and smaller-portion beverages.more
Alliance for a Healthier Generation and America’s Beverage Companies Start Work In Little Rock Neighborhoods As Part Of Community Initiative To Help Reduce Beverage Calories Consumed
(LITTLE ROCK, Ark.) – The Alliance for a Healthier Generation and America’s beverage companies announced today that work will begin in four Little Rock communities on a highly focused initiative to help reduce calories consumed from beverages in neighborhoods where there has been less interest in or access to lower-calorie and smaller-portion beverages.more
Craft soda makers focus on premium ingredients, personalityCraft soda is taking off in a big way, with bottles from small, regional producers finding a place on more grocery store shelves and restaurants concocting their own house-made syrups. Major soft drink companies are also embracing the trend. The Coca-Cola Company's craft beverage division bought the Blue Sky and Hansen's Natural brands in June, and PepsiCo launched its Stubborn line of craft sodas. The Washington Post (tiered subscription model) (9/1)
US consumers see thriftiness as "new normal," study findsConsumer willingness to try store-brand products is down 8% compared to a year ago, according to a study by Deloitte, which also found that eight in 10 US consumers believe "thriftiness and challenging economic conditions are the new normal." However, consumers also said they would be willing to pay more for healthier products, including items with fewer ingredients or no preservatives or chemicals, the study found. The Tennessean (Nashville) (tiered subscription model) (8/30)
Former Clipper Teas execs debut probiotic teaBeverageDaily.com (France) (9/2)
Review: Vitamin D increases muscle strength in healthy younger adultsVitamin D increases upper and lower limb strength in healthy adults between the age of 18 and 40, according to a review of seven trials published in the Journal of Science and Medicine in Sport. NutraIngredients (9/1) Click Here to Receive ABA SmartBrief Alerts
Worth a Watch...
America’s Beverage Companies Are Delivering
When America’s beverage companies work together, we make great things happen. As an industry, we are committed to helping consumers achieve a balanced lifestyle. Through initiatives such as our School Beverage Guidelines, which drove a 90 percent reduction in beverage calories in schools, to our Balance Calories Initiative, we continue to do our part to help in our nation’s fight against obesity.
Watch this video to learn more about our industry’s efforts to help support its customers, consumers and communities – and how we’re delivering.