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Beverage Landscape Changed

School beverage mix strikes the right balance.

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Clear on Calories Initiative

See how our industry is helping make calorie information more clear for consumers.

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Blog: Sip & Savorview all posts

Diverse Group Comes Together to Advance School Nutrition Standards

March 19, 2010

At a Capitol Hill news conference yesterday, the beverage industry had the distinct honor of being part of a landmark announcement: a major agreement on national school nutrition standards had been reached between the food and beverage industry and public health and education groups. Oftentimes, these groups may be on opposite sides of an issue, but when it comes to the health and wellness of our nation’s schoolchildren, all are willing to work together for the greater good.

As U.S. Sen. Blanche Lincoln, D-Ark., Chairman of the Senate Committee on Agriculture, Nutrition and Forestry, stood alongside Sen. Tom Harkin, D-Iowa, and Rep. Lynn Woolsey, D-Calif., and representatives from the American Academy of Pediatrics, American Beverage Association, American Cancer Society, American Di...


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News Releasesview all News Releases

March 18, 2010

Genna Gent Joins American Beverage Association as Vice President of State and Local Affairs

Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today named Genevieve K. "Genna" Gent as vice president of state and local affairs for the association.

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March 18, 2010

Beverage Industry Applauds Members of Congress for Their Leadership on School Nutrition

The American Beverage Association (ABA) today commended Sens. Blanche Lincoln, D- Ark., Saxby Chambliss, R-Ga., and Tom Harkin, D-Iowa, as well as Reps. George Miller, D-Calif., and Lynn Woolsey, D-Calif., for their bi-partisan leadership on school nutrition.

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March 8, 2010

Beverage Industry Delivers on Commitment to Remove Regular Soft Drinks in Schools, Driving 88% Decline in Calories

NEW YORK - America's leading beverage companies have delivered on a three-year commitment with the Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the William J. Clinton Foundation, to remove full-calorie soft drinks from schools across the country and replace them with lower-calorie, smaller-portion beverages. As a result of the landmark agreement there has been an 88 percent reduction in calories from beverages shipped to schools since 2004.

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March 8, 2010

ABA Responds to Archives of Internal Medicine Report Advocating for Tax on Soft Drinks and Pizza

WASHINGTON, D.C. - The American Beverage Association today responded to a report calling for new taxes on soft drinks and other foods as a means of reducing obesity in our nation.  Singling out individual food and beverage products, such as soft drinks and pizza, for a punitive 18 percent tax increase, as suggested by the report's authors, would not only be discriminatory but ineffective in achieving the noted public health goal. 

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Worth a Watch...

President Clinton Praises Beverage Industry for Changes in Schools

At a news conference March 8, President Clinton announced the remarkable results of the School Beverage Guidelines Final Progress Report.  Click here to see his reaction to the beverage industry's successful implementation.


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