Blog: Sip & Savorview all posts
October 22, 2014
There’s been a lot of buzz in the news lately about taxes on sugar-sweetened beverages. We have said it before – people don’t support taxes and bans on common grocery items, like soft drinks. That’s why the public policy debate has moved on from taxes and bans and onto real solutions. If we want to get serious about obesity, it starts with education – not laws and regulation.
For more information on how to keep politicians out of your grocery cart, visit YourCartYourChoice.com.
News Releasesview all News Releases
WASHINGTON, D.C. – The American Beverage Association (ABA) today announced the election of five members to its Board of Directors.more
Alliance for a Healthier Generation and America’s Beverage Companies Announce Landmark CGI Commitment to Reduce Beverage Calories Consumed Across the Nation
American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo Work Together to Reduce Beverage Calories Consumed Per Person Nationally by 20% by 2025
(NEW YORK) September 23, 2014— The Alliance for a Healthier Generation, founded by the American Heart Association and Clinton Foundation, has worked with representatives from American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo to announce a new landmark agreement to decrease beverage calories in the American diet.more
WASHINGTON, D.C. — Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today was named Chair of the ASAE Board of Directors during its annual meeting in Nashville. Neely will begin her one-year term on September 1.more
WASHINGTON, D.C. — Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), today named William M. Dermody Jr. vice president of policy for the association.more
Coke, Pepsi rank high among millennials' most-loved brandsCoca-Cola and Pepsi were among the brands that millennials ranked as their Top 50, according to a report released last week by ad agency Moosylvania. "This generation is looking for brands that help them become something more than their regular selves. Provide a high-quality product or service that helps them look cool, and millennials will return the favor with their recommendations and purchasing power," founder and CEO Norty Cohen said. The Shelby Report online (10/15)
Coca-Cola looks to value-added dairy, still beverages for growthValue-added dairy is a primary target in the still beverage category for the Coca-Cola Company, which has identified several categories in which the company hopes to promote growth. The new target is part of Coca-Cola's strategy to streamline its operations, restructure its global supply chain and cut $3 billion in annual costs in the next five years, the company said. FoodNavigator (10/21)
Tetra Pak to launch first 100% renewable cartonTetra Pak will roll out a version of its Tetra Rex milk carton next year that is the first carton to be made entirely of renewable and plant-based materials. Developed with biopolymer manufacturer Braskem, the packaging uses bio-based low density polyethylene films and high density polyethylene caps made from sugar cane. BeverageDaily.com (France) (10/16)
Ads come to social video app KeekKeek is a 36-second video social network that will soon deliver ads to users in the U.S. via Twitter's MoPub and Google DoubleClick AdExchange. Saudi Telecom is the company's first client, and brands such as MTV and Pepsi already have a Keek presence. MediaPost Communications (10/13) Click Here to Receive ABA SmartBrief Alerts
Worth a Watch...
Waterbury Mayor Neil O'Leary Wins 2014 Childhood Obesity Prevention Award!
ABA is proud to support the United States Conference of Mayors (USCM) 2014 Childhood Obesity Prevention Awards announced on January 23, 2014 in Washington, D.C. The awards went to cities with outstanding programs that encourage healthy weight through balanced diet choices and regular physical activity.
In the medium city category, Waterbury, Conn., Mayor Neil O'Leary took home first place for his "Kids Marathon Program," which keeps kids active by introducing them to the sport of running. The initiative is operated through a collaboration of the YMCA, City of Waterbury, Department of Education, Boys and Girls Club and the Police Activity League.