American Beverage Association

Sip & Savor - Recent Posts

Congratulations To Our New Board Members!

We want to congratulate the five newly elected and re-elected members of our Board of Directors.

Claude Nielsen, chair of ABA’s Board of Directors and president and chief executive officer of Coca-Cola Bottling Company United, Inc., said in our news release today about the election:

“I am pleased to welcome these exceptional leaders in our industry to ABA’s Board of Directors. Our industry is known for its leadership in advancing meaningful solutions, and I look forward to the fresh perspectives and valuable insight of our new board members as we continue our commitment to our consumers, customers and communities.”

Elected for a first term is Steve Ford, CEO, LinPepCo Partnership.

Those elected to serve for a second term are: Jerry Fowden, CEO, Cott Corporation; Seth Goldman, president and TeaEO, Honest Tea; Andrew Moore, co-president, Bigfoot Beverages; and Anthony Varni, president and CEO, Varni Brothers Corporation.

Susan Neely, ABA president and chief executive officer also states in our release:

“The ABA Board of Directors provides critical leadership and decision-making which are vital to presenting a unified voice as an industry.  We are privileged to have such a committed and talented group of industry leaders at the helm of our organization, and we anticipate that the diverse experience our new board members bring will add significant value.”

Please join us in welcoming them, and click here to read the full release.


In USA Today: A Vital New Push To Cut Calories

In case you missed it, American Beverage Association President and CEO Susan Neely and Alliance for a Healthier Generation CEO Dr. Howell Wechsler wrote a joint op-ed which ran earlier this week in USA Today.  In the piece, Neely and Wechsler describe our recently announced partnership that aims to reduce beverage calories consumed per person by 20 percent by 2025.

Check out this excerpt from their op-ed:

“The goal is ambitious. The challenges are real. The actions taken will be aggressive and accountable. That is why the beverage companies working together with the Alliance is essential. This commitment builds upon the success of our partnership on the Alliance School Beverage Guidelines that led to a 90% reduction of beverage calories in schools.”

Click here to read the full op-ed, and let us know what you think by leaving a comment below!


A Commitment to Real Solutions

Last week, we  announced a new partnership with the Alliance for a Healthier Generation to reduce calories consumed from beverages by 20 percent by 2025.  Some of our industry’s critics have suggested that consumption of our products has been on the decline in recent years and therefore this goal is insignificant.  We disagree. Increased innovation by our member companies will be key as we work aggressively toward this goal. Even sales of bottled water, which has become extremely popular with consumers in recent years, isn’t seeing the same growth as it did just a year or two ago.

In order to ensure that we continue to see a reduction in beverage calories consumed, it will take our member companies working together and leveraging their marketing and distribution strengths to promote smaller portion sizes, water, and no- and lower- calorie beverage options.  In the next 10 years, the beverage landscape will be vastly different than it is now.  When you walk down the beverage aisle in your local supermarket or convenience store, there will be more options in more sizes so that you can make the choice that is right for you.

Through our work with the Alliance for a Healthier Generation we have seen that we can achieve real results that have a lasting impact, and we look forward to continuing to lead the fight against obesity over the next 10 years and beyond.


Announcing Major Change To The Beverage Landscape

In case you haven’t heard, this past week has been an exciting one for our industry.  On Tuesday, President Clinton announced a groundbreaking new partnership we formed with the Alliance for a Healthier Generation to reduce calories from beverages consumed in the American diet by 20 percent by 2025.   Over the next 10 years, The Coca-Cola Company, Dr Pepper Snapple Group and PepsiCo will leverage their marketing and distribution strengths to reduce beverage calories consumed while continuing to bring consumers the wide range of beverage options they know and love – and by sweetener, product and package innovation. Accomplishing this goal will not be easy, but we will transform the beverage landscape and help fight obesity.

Promoting calorie awareness and calorie balance has always been important to our industry and will continue to be at the center of our work.  Calorie counts and point-of-purchase messages also will help consumers make the choice that’s right for them, and with our National Calorie Awareness Program, we will be doing just that on the more than 3 million company-controlled vending machines, self-serve fountain equipment, and retail coolers in convenience stores, restaurants and other locations nationwide.  At a local level we will also be creating special community programs for areas that have lesser interest in and access to choices that can help consumers reduce calories.  These programs with start within Little Rock and Los Angeles.

As an industry, we are proud to continue to do our part in the fight against obesity, and just as proud to be continuing our partnership with The Alliance for a Healthier Generation.


It’s All About Balance

Earlier this week, President Bill Clinton announced our newest initiative in which we’ve partnered with the Alliance for a Healthier Generation with a goal of reducing beverage calories consumed per person by 20 percent by 2025.  This effort – the Balance Calories Initiative – is truly significant and we’re proud of our industry working together with other stakeholders to help Americans achieve balance.

With this effort we will help consumers with our National Calorie Awareness Program – in which we’re adding calorie counts and promoting calorie awareness on all company-controlled point-of-sale equipment nationwide.  This will impact more than 3 million vending machines, self-serve fountain dispensers, and retail coolers in convenience stores, restaurants and other locations.  Consumers will be able to see these changes occur over the next two years.

We’re proud to continue our successful partnership with the Alliance for a Healthier Generation and President Clinton and further our commitment to our consumers by bringing meaningful solutions to families and communities nationwide.

So watch with us as America’s leading beverage companies transform the beverage landscape.

Click here for more information on our Balance Calories Initiative.


Coming Together To Bring Meaningful Change To Communities Nationwide

Yesterday, President Bill Clinton announced the Clinton Global Initiative (CGI) Commitment with the Alliance for a Healthier Generation, ABA and America’s leading beverage companies to reduce beverage calories in the American diet.  This initiative is the singe-largest voluntary effort by an industry to help fight obesity and will transform the beverage landscape in America.

Our industry recognizes how we can accomplish much more by working together on the complex public health challenge of obesity.  And we are committed to supporting communities across America in doing so, first focusing within Los Angeles, Calif., and Little Rock, Ark.

Yesterday, Los Angeles Mayor Eric Garcetti said in a statement in the Los Angeles Daily News that “reducing obesity, heart disease and other calorie-connected threats requires a comprehensive approach… If cities increase open space and exercise opportunities to help people burn calories and if the private sector steps up to reduce consumption through initiatives like this, we can see real results.”

We’re proud to be part of meaningful solutions and continuing our successful partnership with the Alliance for a Healthier Generation and President Clinton.


Transforming The Beverage Landscape

America’s leading beverage companies have set a goal to reduce beverage calories consumed per person by 20 percent by 2025.

President Bill Clinton, founder of the Bill, Hillary & Chelsea Clinton Foundation, Susan Neely, president and CEO of the American Beverage Association, and Dr. Howell Wechsler, CEO of the Alliance for a Healthier Generation, announced the Clinton Global Initiative (CGI) Commitment today at the 2014 CGI Annual Meeting in New York City.

They were joined on stage by Wendy Clark, president, Sparkling Brands & Strategic Marketing, Coca-Cola North America, The Coca-Cola Company; Rodger L. Collins, president, Packaged Beverages, Dr Pepper Snapple Group; and Albert P. Carey, CEO, PepsiCo Americas Beverages, PepsiCo.

This partnership leverages the marketing, innovation and distribution strengths of America’s leading beverage companies to work toward a common goal of reducing beverage calories in the American diet.  We are committed to providing consumers with more choices, smaller portions and fewer calories, and this initiative takes that to an ambitious new level.

At its core, this initiative is about providing consumers a range of beverage options, calorie information to help them make the choices that are right for them, and encouragement to help them balance all of their calories – including those from beverages – with daily physical activity.

This is the single-largest voluntary effort by an industry to help fight obesity and will transform the beverage landscape in America.  And we’re proud to continue our successful partnership with the Alliance for a Healthier Generation and President Clinton and further our commitment to our consumers, by bringing meaningful solutions to families and communities nationwide.

Click here for more information and to read the full news release.


We’re Delivering Choices

Are you looking for a good resource for information about our industry?  You’ve come to the right place.

Our member companies are some of the most innovative in the world, as they continue to provide consumers with more choices than ever before, including smaller-portion sizes, water, and no- and lower-calorie beverage options.  You can learn about this and more at DeliveringChoices.org.

Check it out – and be sure to let us know what thoughts and comments you have on Facebook and Twitter.


Six Percent Of Calories Consumed

It’s unfortunately all too common of an occurrence these days to hear exaggerated reports about sugar-sweetened beverages being a unique contributor to obesity.  But it’s important to keep things in perspective.  Did you know that all sugar-sweetened beverages make up just 6 percent of the calories in the average American’s diet?  That means that 94 percent of the calories we consume come from other foods and beverages.

For more information and facts about our products, check out LetsClearItUp.org.


The Products Of Innovation

Our member companies are among the most innovative in the world, as they continue to provide consumers with a wide range of beverage choices. And did you know that 45 percent of all non-alcoholic beverages sold today have zero calories?

With so many options, it’s easy to find the beverage that is right for you.  And it’s even easier with our Clear on Calories initiative, which placed calorie information on the front of every can, bottle and pack we produce.  These labels are empowering consumers to make the choice that is right for them.

This is yet another way that our member companies are encouraging consumers to embrace a balanced, active and healthy lifestyle. For more information on this and other topics, check out DeliveringChoices.org.