American Beverage Association

Sip & Savor - Recent Posts

When Running Toward Black Friday Deals, Stay Hydrated

Do you plan on shopping this Black Friday? If so, remember to stay hydrated while you’re out and about. Our member companies offer many beverage choices in a variety of portion sizes to help keep you well-hydrated and on your shopping game. Check out to learn more about these options – and if you choose to face the crowds, have a safe and successful Black Friday!

Happy Thanksgiving!

From all of us at Sip & Savor, we wish you and your family a happy and safe Thanksgiving.

This American holiday commemorates a story of generosity and gratitude to the Wampanoag Indians who helped the Plymouth Pilgrims through a difficult time in 1621. The days of Thanksgiving were initially celebrated by individual colonies and states until President Abraham Lincoln proclaimed in 1863 a national Thanksgiving Day to be held in November. In 1941, President Franklin D. Roosevelt signed a bill to officially make Thanksgiving the fourth Thursday in November.

We hope you enjoy your time with your loved ones, and hope you join in the spirit of giving thanks that inspired this holiday.

Maintaining Balance During Holiday Travel

This holiday season, many Americans will travel over the river and through the woods to visit friends and family. Whether your travel involves a plane, train or automobile, it can be difficult to maintain balance while on the move.

Knowing that you’ll want to enjoy the goodies that await you at your destination, it is important to make smart choices as you travel. Fortunately, America’s leading beverage companies are making this easy to do.

We take the guessing game out of choosing the beverage that’s right for you by clearly displaying calorie counts on the front of every can, bottle and pack we produce and on vending machines. We also offer a wide array of low- and no-calorie options and portion sizes so that your beverage choice can fit into your balance equation for the day.

We understand that traveling during the holidays can be a headache. But rest assured that maintaining balance doesn’t have to be. We wish you safe (and smooth) travels during this holiday season!

Beverage Companies Are Giving Back This Thanksgiving

This week while many people are thinking about what they are thankful for, many Americans are also looking for ways that they can give back. The beverage industry is doing the same.

Yesterday, in New York, Governor Andrew Cuomo announced that beverage companies are teaming up with other companies to help feed over 35,000 people statewide this Thanksgiving.

“The partnerships we have forged with these companies ensure that families throughout the state will have a warm, nutritious meal that they can enjoy with loved ones,” said Cuomo.

He went on to add that, “The Coca-Cola Company and PepsiCo have donated over 500 cases of beverages, including juice and other drinks, to be distributed with the meals.”

We applaud these companies and people across our country that are helping bring some holiday cheer to those who need it most. Happy Thanksgiving!

Small-Businesses Feel Pressure After Regressive Tax Takes Hold

Just last week, we here at Sip & Savor blogged about the high praise activists are heaping on the Berkeley soda tax, but according to an article by the Contra Costa Times, real people having to live with the tax are not so happy.

Soda taxes are deeply unpopular with the public. Americans don’t like prices raised artificially on common grocery items like beverages, polls by both the Associated Press and Harris Interactive bear that out. Now even in pro-tax Berkeley the tax is starting to wear thin.

In the article, local business owners are expressing frustration at Berkeley’s penny-per-ounce tax. Mohammed Assad, owner of St. Helena Wine and Liquors, is quoted saying “It really has affected our business… I think the city is trying to push out the small businesses. Here we are, losing business. Waiting for another hit. I don’t know what’s next.”

Other business owners note angry customers and customers who choose not to buy anything once they see the tax tacked on to the price of the beverage.

We’ve shared on the blog before how soda taxes are job killers and don’t do anything to improve public health – maybe public officials will heed the words of small business owners in their backyards.

Recycling For Charity

What are some of the special ways you give back during the holidays? In Wilmington, Del., a group of seniors have been raising money for The Salvation Army by selling handbags made from recycled soda tabs.

According to APVI-TV, it takes one of the volunteers about 1,500 soda tabs and 50 hours to make a bag that costs $60 to purchase. The profits from the bags go toward Salvation Army programs such as providing seniors with meals and organizing group activities.

We at Sip & Savor applaud these women’s dedication to their community and creativity. We produce bottles and cans that are 100 percent recyclable, but as the ladies of Wilmington have shown, our packaging doesn’t have to be placed into a recycling bin to be reused.

For more information on how to purchase a bag, please contact the Wilmington Salvation Army. And to find out more on our industry’s environmental leadership, visit

Cutting through the Smoke and Mirrors

There is no concrete evidence that the soda tax implemented last year in Berkeley, Calif. has reduced soda consumption, yet activists are disingenuously making this claim. Whether or not the tax on soda will have any impact on consumption remains to be seen. But what we do know is that taxing common grocery items fattens the government piggy bank without doing anything to improve public health.

The San Jose Mercury News reports that, “Despite the lack of hard data so far, researchers are drawing a connection between higher soda prices and reduced consumption…” It is quite a leap to take such a position without the stats to back it up.

This tactic of jumping to conclusions to fit an agenda is right out of a playbook that public health activists have been using for years. We see this time and again. Activists take studies that do not prove a claim and say that it does. In this case they claim soda taxes will cure obesity, despite there being zero proof of this and in the face of research showing just the opposite.

Taxes on common grocery items do not make people healthier. One need look no further than Arkansas and West Virginia to see this. These states that have longstanding taxes on beverages but are among the most obese. On the other hand, states like Colorado and Vermont that don’t have a beverage tax are among the least obese.

Instead of telling people what they can and can’t eat and drink, we should help Americans achieve balance and provide people with the options and information they need to make the choice that is best for them. The beverage is industry is playing a leading role in helping people find balance by offering a range of portions sizes and clearly displaying calorie information on the front of our packages and on vending machines. To learn more about how the beverage industry is making it easier for people to find the right fit for them and their families visit

Diet Beverages Can Help Americans Achieve Balance

A registered dietitian is saying that the latest scientific research shows what we’ve known for years – diet beverages can help you lose weight. In a recent article, Julie Upton states that a recent clinical trial and two studies published in the American Journal of Clinical Nutrition, refute claims that state otherwise.

“These studies reinforce that if you’re trying to lose weight, diet beverages may help you peel off pounds, as they can help you achieve and maintain a lower-calorie eating plan,”  Upton says in an article titled, “7 Myths Nutritionists Wish You’d Stop Believing.”

It is important that when people are looking to cut calories they have plenty of options and accurate information to make decisions that work for their lifestyle. Diet beverages are a great tool for people who are trying to lose weight. They taste great, and are typically 99 percent water.

So next time you reach for one of our low- or no-calorie options, remember that the science is clear – diet beverages are perfectly fine to drink and can help you manage your weight. If you want to learn more about diets check out, a fact-based site that will give you the science behind beverages and their ingredients.

Obesity Rises as Soda Calories Decline

There has been much chatter about statistics from the federal government revealing that obesity rates have risen in the United States in recent years.  Of note, the increase happened at the same time soda consumption declined. Much to the dismay of public health activists, this development exposes their claim – that soda is the driving cause for obesity – as flat-out wrong.

Daily Caller columnist Guy Bentley points out in an article on the federal data that, “it’s becoming increasingly difficult to reconcile high or rising obesity rates with falling soda consumption.”

The simple concept of cause and effect says that if soda causes obesity, then obesity rates should decline as soda consumption declines. But just the opposite has happened. Obesity has gone up as soda consumption has gone down.

Bentley goes on to explain that, “According to the U.S. Department of Agriculture, an extra 445 calories per day have been added to the American food supply over the past 40 years. Sugar accounted for only 9 percent of this increase, or 34 calories.”

How could such a small portion of calories possibly be solely responsible for obesity?  It simply defies logic. In reality, no single food, beverage or ingredient is a unique contributor to obesity. Obesity is a complex problem that is caused by a variety of factors including overall diet, physical activity and genetics.

Wrongly demonizing one source of calories misleads people who are trying to achieve a balanced lifestyle and diverts us from real solutions. Rather than pushing erroneous advice on the public, anti-soda crusaders should focus on working together with industry, government and community groups to promote solutions rooted in science, not myth.

America’s leading beverage companies are doing their part to put forth meaningful solutions. We clearly display calorie counts on the front of all of our packaging and on vending machines so that consumers can make the choice that is right for them. We have reduced beverage calories in schools by 90 percent and we offer an assortment of low- and no-calorie beverages. On top of that, we have launched the single-largest voluntary effort by an industry to tackle obesity with our Balance Calories Initiative. This initiative has set a goal to cut beverage calories consumed per person by 20 percent nationally by 2025.

We all recognize that America must address the challenge of obesity, but placing all of your eggs in one basket by blaming one source of calories isn’t helping anyone. We invite everyone who is interested in being part of the solution to join us in working together to make a real difference.

Balancing While Still Enjoying the Holidays

As our calendars start filling with holiday parties, it’s a good idea to start thinking about how to maintain your balance while enjoying the special treats that come with the season. Maybe you’ll add in a little extra physical activity, like a game of touch football after Thanksgiving dinner. Or maybe you’ll take a stroll through your neighborhood to admire the Christmas decorations on neighbors’ houses.

Another idea is to look at beverage choices that fit your balance for the day.

UK researchers at the University of Bristol found recently that low- or no-calorie sweeteners help you find your balance. According to a story on the study, researchers found when low- and no- calorie sweeteners “replaced sugar from the diet, children and adults reduced their calories and lost weight. When beverages were sweetened with artificial sweeteners and replaced a person’s water intake, according to the findings, they cut more calories and lost more weight.”

To help Americans find their balance, beverage companies are offering smaller-portion sizes and more no- and lower-calorie options. We’re also making it easier to get the information you need by placing clear calorie information on every bottle, can and pack we produce.

So enjoy the holiday season but make sure you’re balancing everything you eat, drink and do!