American Beverage Association

Sip & Savor - Recent Posts

Have A Great Labor Day!

We hope you are having a happy, fun, safe and refreshing Labor Day weekend.

Hopefully you are enjoying time with friends and family, taking one last dip in the pool, grilling something delicious and sipping your favorite beverage.

Thanks for following us here at Sip & Savor!  Have a blast today!

Let’s Focus On Real Solutions

There’s been a lot of buzz lately about California and soda taxes.  Some politicians in the cities of Berkeley and San Francisco think that taxing soda will make people healthier.  The truth is that soda taxes are ineffective, and the vast majority of Americans do not support them.  Politicians should focus on things that really matter – education, jobs and the economy – instead of limiting what we can and can’t buy at the grocery store.  We can decide for ourselves what goes in our grocery carts!

For more information on how to keep politicians out of your grocery cart, check out!

Overwhelming Majority Of Americans Oppose A Tax On Sugar

The research is clear – the American public simply does not support a tax on common grocery items, like soft drinks.  A recent Rasmussen Reports poll found that 72 percent of American adults oppose “a tax on sugar to discourage sugar use and help fund programs to fight obesity and diabetes.”

Despite what some politicians and activists say, taxes don’t make people healthier – a balanced diet and exercise do.  And people understand that.  That’s why the public policy debate has moved on from taxes and bans, and onto real, meaningful and lasting solutions.

63 Percent Say No To Soda Taxes

Earlier this week, we shared an op-ed published on that shoots down the idea of a soda tax.  Lately, we have seen an increasing amount of evidence that people do not support taxes and bans on common grocery items like soft drinks, juice drinks, teas, sports drinks and other sugar-sweetened beverages.

For instance, a May 2014 Rasmussen Reports poll found that 63 percent of American adults oppose a ban on the sale of soft drinks larger than 16 ounces.  Just 19 percent favor a law like the one that former New York City Mayor Michael Bloomberg proposed.

Again, people don’t support taxes and bans on their groceries.  And, as we’ve said before, that’s why the public policy debate has moved on from taxes and bans and onto real solutions.

We Can Make Our Own Choices

Whether your favorite beverage is a soft drink, energy drink, bottled water or something else, we believe that what you drink is your decision to make – on your own.  What you eat, drink and feed your family is your choice – not the government’s.

Year after year, proposals to tax or ban soft drinks and other sugar-sweetened beverages have failed, and ultimately dwindled in number.  Why?  Because people don’t support taxes and bans on common grocery items, like soft drinks.  That’s why the public policy debate has moved on from taxes and bans and onto real solutions.

Leave The Grocery Shopping To Us

By now you have likely heard that Congresswoman Rosa DeLauro, D-Conn., proposed a soda tax earlier this month.  As it turns out, we aren’t the only ones who think that this proposal is a bad idea.  Check out this excerpt from an op-ed published on by Keep Food Legal’s Executive Director Baylen Linnekin:

“The bill is a lousy idea for several reasons, many of which I’ve discussed previously. First, research has shown that soda taxes are an ineffective tool for combating obesity. Some untaxed drinks will contain more sugar than those that are taxed. Soda taxes—like lotteries—serve primarily to tax those in lower income brackets. Soda consumption has fallen over the last decade even as obesity has risen. What’s more, people should be able to drink a damn soda—or a rice-based milk substitute, for that matter—without the taxman judging them for their choices.”

It’s pretty simple – taxes don’t make people healthy.  If we want to get serious about obesity, it starts with education – not laws and regulation.  Politicians should focus on what matters most – education, jobs and the economy – and leave the grocery shopping to us.  What goes in your cart is your choice!

Read more of Linnekin’s column here.

Looking Beyond The Headlines, Putting Water Usage In Perspective

Water has been a hot topic in the media lately – ranging from the ALS Ice Bucket Challenge to the boil water warning in Wellesley, Mass., to the drought in California.  We all know that water plays an important part in our lives beginning the very moment we start our day.

What many people may not know is that the beverage industry’s facilities account for a small portion of water use nationwide.  According to the United States Geological Survey, the largest water users in the United States are the irrigation and thermoelectric industries.

Although our industry accounts for a small fraction of our nation’s water use, we still make environmental responsibility and water conservation a top priority – whether it’s the design of our packaging or the way we ship our products.  By implementing state-of-the-art technologies, we are able to reduce energy and water usage, vehicle emissions and waste.

For more information on bottled water and our industry’s environmental stewardship, visit the water use comparison page on our website.

Let’s Clear It Up: HFCS

Have you visited yet?  It is a great resource for dispelling rumors and myths about our products.  For instance, you might have heard that high fructose corn syrup (HFCS), a common liquid sweetener made from corn, puts people at higher risk for becoming obese or causing diabetes.  However, the science shows that this simply is not the case. Check out this quick myth vs. fact from the website:

MYTH: High fructose corn syrup (HFCS) causes obesity and diabetes.

FACT: Actually, the American Medical Association has concluded that HFCS is not a unique contributor to either obesity or type 2 diabetes. In fact, HFCS is so similar to sucrose (table sugar) that your body can’t tell the difference between the two, and processes both in the same way.

For more information on HFCS and other ingredients you may find in our member companies’ myriad beverage options, check out

The Truth About Aspartame

We have said it before and will say it again; the overwhelming body of scientific evidence does not support claims that consuming aspartame in food and beverages causes cancer.

Organizations such as the U.S. Food and Drug Administration (FDA), the European Food Safety Authority (EFSA), the British Food Standards Agency, the European Union Scientific Committee on Food, the World Health Organization (WHO) and regulatory agencies in more than 100 countries have declared the ingredient as safe.  The American Medical Association, the Academy of Nutrition and Dietetics (formerly the American Dietetic Association) and the American Diabetes Association also recognize aspartame as safe for use.

Aspartame has been tested continuously since its introduction and its safety has been consistently re-affirmed. A study conducted by government researchers at the National Cancer Institute involved more than 500,000 people, including those who drank the equivalent of three or more diet soft drinks every day for almost a decade. It found that there was no increased risk of any type of cancer even among those who consumed the most aspartame. In fact, since aspartame was first introduced, no scientific evidence has been found linking it to any disease in humans.

Still have questions about the rumors surrounding aspartame and other low- and no-calorie sweeteners?  Check out for more information.

Clearing Up Confusion About Caramel Coloring

Lately, there has been a lot of buzz about food ingredients.  One example of this is 4-MEI – which is formed as a byproduct in some foods and beverages during the normal cooking process.  4-MEI can be found in very small amounts in caramel coloring, which is an ingredient that has been widely used in the food supply for decades — including in soy sauce, molasses, coffee, colas, desserts, dark beer, wine and many other foods.  4-MEI forms when coffee beans are roasted and when meats are grilled.  Leading regulatory agencies and public health organizations around the world have repeatedly confirmed its safety, including: the U.S. Food and Drug Administration (FDA), European Food Safety Authority (EFSA) and Health Canada.

For more information on this and other topics, visit