American Beverage Association

Sip & Savor - Recent Posts

Myth vs. Fact: Sugar-Sweetened Beverages And Diabetes

You recently may have heard or read a common myth: that drinking sugar-sweetened beverages causes Type 2 diabetes.  The truth is, type 2 diabetes is caused by genetics and lifestyle factors.  If we want to get serious about obesity and diabetes, it starts with proper nutrition education and being physically active.  Simply put?  Balance what you eat and drink with what you do.

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The Facts About HFCS

Did you know that high fructose corn syrup – or HFCS – has a nearly identical composition to table sugar?

Unfortunately, there is a lot of “fructophobic” misinformation out there.  But the simple truth is that HFCS is a common liquid sweetener made from corn that is used in many foods and beverages.

You don’t have to take our word for it.   The U.S. Food and Drug Administration (FDA) notes on its website that it is “not aware of any evidence… that there is a difference in safety between foods containing [HFCS] and foods containing similar amounts of other nutritive sweeteners with approximately equal glucose and fructose content, such as sucrose, honey, or other traditional sweeteners.”

Sugar is sugar, and like all foods and beverages, it should be consumed in moderation.

For more information on HFCS and other ingredients you may find in our member companies’ myriad beverage options, check out

As We’ve Shared Before: Soda Is Not The Number One Source Of Our Calories

If you’re a frequent reader of Sip & Savor, you know we often push back on the urban legend that soda is the number one source of calories in the American diet.  And it’s not like we just made that up – it’s substantiated by government data.  So why is it repeatedly questioned?  We simply don’t know.  So today we’re happy to share with you an article out of San Francisco which supports what we’ve been saying all along.

Here’s an excerpt of the article:

“If you’ve gobbled a cookie, cake, doughnut or pastry at some point during the day, you’ve eaten the top source of calories for the average American – both young and old – on any given day.  These treats make up more than 6 percent of the calories the average kid or adult eats daily, according to the U.S. Department of Agriculture.  That makes these sweets, dubbed ‘grain-based desserts,’ the calorie leaders for both kids, ages 2-18, and adults, ages 19 and over.”

We’ve also heard over and over again that beverages are the top source of added sugars for children and teens.  Again, simply not true – and that’s based on CDC data.  In fact, calories in the American diet from added sugars in soda have declined 39 percent in recent years, despite what you might have heard.

So the next time you hear that soda or sugar-sweetened beverages comprise the largest amount of calories or added sugars in the American diet, remember these facts.  And be sure to share this article with friends and family.

Clearing Up The Low-Calorie Sweetener Discussion

Low-calorie sweeteners have become a hot topic recently, due in large part to innovation by companies to include them in a wide range of foods and beverages as a way to help consumers reduce calories while maintaining sweet taste.  With all the misinformation out there, it is important for us to make sure Sip & Savor readers are getting the facts straight when it comes to these ingredients – and the myriad beverage options that contain them.  So what do you really need to know when it comes to low-calorie sweeteners?  First, they have repeatedly been proven to be a helpful tool for weight loss and weight maintenance.  And second, their safety is supported by decades of scientific research as well as regulatory agencies around the globe.

So whatever your beverage choice, remember – there’s likely a no- or low-calorie version available as well.  For more information on low-calorie sweeteners check out

The Facts About Caffeine

There’s a lot of misinformation out there about caffeine, so it’s important that you get the facts straight.  First, caffeine is a safe ingredient and is one of the most comprehensively studied ingredients in the food supply.  It is safely consumed every day, in a wide variety of foods and beverages.  And it has been consumed by billions of people around the world for hundreds of years.

You also may have heard or read that today’s teenagers are consuming a lot more caffeine than ever before – simply not the case.  In fact, a report on caffeine consumption among the U.S. population commissioned by FDA in 2009, and then updated in 2010 and again in 2012, indicated that teens and young adults ages 14 to 21 years consume, on average, approximately one-third the amount of caffeine as people over 21 – about 100 milligrams per day. And most of their caffeine consumption is from beverages other than energy drinks.  You know what else?  This report also showed that the average amount of caffeine consumed has remained constant.

So next time you hear some “hype” about caffeine – don’t believe it.  Find the facts on caffeine and other ingredients by checking out

Energy Drinks Facts

Did you know that energy drinks have been safely consumed in Europe and Asia since the 1970s, and in the United States since the late 1990s? In fact, most energy drinks contain less caffeine than a similarly-sized coffeehouse coffee.

Although some energy drink ingredients may not be familiar to some, many of them actually occur naturally in foods that people consume regularly, like seafood and poultry.

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Go Green, Use Blue

Our member companies are committed to protecting the environment through cutting-edge sustainability practices and ongoing efforts to further reduce their environmental impact.  For example, we worked with elected officials in Hartford, Conn., to implement a city-wide, single-stream recycling program.

In fact, research compiled by the Connecticut Resource Recovery Authority shows that this initiative spurred six consecutive years of increased recycling.  The most recent available data for 2012 shows that nearly 92,000 tons of recyclable materials were recycled – doubling recycling rates and saving more than $6 million in trash fees.

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Recycling Together In Our Communities

Our industry is constantly finding ways to educate consumers about the importance of protecting and preserving our environment by recycling all recyclables in communities across the country.  Recently, in Knoxville, Tenn., we supported the “Do Your Part with The Cart” program, which made available 20,000 recycling carts for residents that received weekly curbside pick-up in conjunction with garbage pick-up.  The program was a great success, increasing recycling participation in the community to 85 percent, a 60 percent increase from before the program was implemented.  It is through programs like this that we continue to do our part as an industry to help protect our planet.

Reduce, Reuse And Recycle!

We here at Sip & Savor are proud to share news and information about environmental initiatives undertaken by our member companies.

For instance, in Florida’s Palm Beach County we launched an effort to help residents and visitors recycle while away from home by placing nearly 130 recycling bins in key locations, including parks, boardwalks, sports fields and beaches.  Through this effort, public space litter was reduced by 75 percent and recycling rates were dramatically increased.  This program is another way that we are encouraging consumers throughout the nation to reduce, reuse and recycle.  We’re committed to doing our part to help preserve our environment.

For more information on the beverage industry’s environmental stewardship, visit

Showing Our Commitment To The Environment

If you are frequent reader of Sip & Savor, you already know about the many ways our industry delivers on its commitments – including ways to help support recycling.  Not only do our member companies produce 100 percent recyclable packaging, they also have a long history of supporting local programs to help implement or expand curbside recycling which addresses all recyclables.

For example, we partnered with the Massachusetts Department of Environmental Protection to provide technical assistance to local communities in the state to help them implement a Pay-As-You-Throw (PAYT) waste system.  PAYT offers an immediate and significant incentive to households that reduce trash and increase recycling by charging residents a fee for each unit of waste they discard instead of a fixed fee per household.

With its support of this PAYT effort, the beverage industry is making it easier for everyone in those communities to do their part to help protect our environment.  For more information on this and other industry-wide initiatives, check out our Earth Day news release.