American Beverage Association

Sip & Savor - Recent Posts

Nationwide Calorie Awareness

As part of our recently announced Balance Calories Initiative, America’s leading beverage companies are empowering consumers to make the choices that are right for them.  We are adding calorie counts and actively working toward promoting calorie awareness on all company-controlled point-of-sale equipment nationwide.  This effort builds on the work we have already done to put clear calorie information on the front of every bottle, can and pack we make.  Over the next two years, the expansion of our labeling program will impact more than 3 million company-controlled vending machines, self-serve fountain equipment and retail coolers in convenience stores, restaurants and other locations.  Consumers will see clear calorie counts and messages that encourage them to consider calorie balance when making their choices.

We’re doing our part to improve calorie awareness throughout the nation.  Visit for more information on this and other topics.

Coming Together To Balance Calories

America’s leading beverage companies recently announced a new initiative in partnership with the Alliance for a Healthier Generation and President Clinton which will transform the beverage landscape in America.  The goal, to reduce calories consumed from beverages per person by 20 percent by 2025, will require our member companies to leverage our strengths in marketing, innovation and distribution to promote smaller-portion sizes, water, and no- and lower-calorie beverage options.

At its core, this initiative is about providing consumers a range of beverage options, calorie information to help them make the choices that are right for them, and encouragement to help them balance all of their calories – including those from beverages – with daily physical activity.

Visit to learn more about the beverage options we offer and the initiatives we have under way that help you choose what’s right for you and your family.

How Did You Celebrate America Recycles Day?

We at Sip & Savor make recycling a part of our everyday routine.  America Recycles Day was last Saturday, and we hope you joined us in celebrating by making the world greener!

Our member companies have a longstanding commitment to further minimizing their environmental impact and making it easier for consumers to do the same.  Our industry has built partnerships to make recycling more accessible for people on-the-go by working with a broad range of partners, including local and state governments and municipalities.  Here are some examples:

  • Through the Massachusetts Recycling Challenge (MRC), the Massachusetts Beverage Association and the ABA are working with local officials to purchase and place custom recycling collection bins in strategic locations, including sports fields, town squares, trolley stops and city parks.
  • In Wisconsin, the Wisconsin Beverage Association led a grassroots initiative to establish recycling at the County Fairs by working with the Wisconsin Department of Natural Resources. Through this effort, more than 220 syrup barrels from beverage bottlers were repurposed with new recycling lids and placed adjacent to trash cans to collect bottles and cans for recycling.
  • Additionally, the Florida Public Space Recycling Project was a partnership between ABA, the Florida Beverage Association and the Palm Beach County Solid Waste Authority to establish recycling collection at beaches, boardwalks and marinas. Recycling bins were placed adjacent to trash cans to collect bottles and cans, reducing litter in these locations by 75 percent.

Our industry is doing its part, and through these public-private partnerships we are making it easier to do your part, too.  For more information on our industry’s environmental stewardship, read our full news release by clicking here.

Energy Drinks In The News

You might have heard, read or seen recently some news about energy drinks.  Nightly News and Good Morning America both did segments about an abstract that was presented at the American Heart Association’s Scientific Sessions 2014.  Check out our reaction to the analysis:

“This abstract has not been published and therefore the authors’ full methodology and analysis is not available for review. In the past, various experts have raised concerns regarding misinterpretation and inherent limitations of data from National Poison Data System when it comes to Energy Drinks.  Based on the most recent government data reported in the journal Pediatrics, children under 12 have virtually no caffeine consumption from energy drinks.

Even so, leading energy drink makers voluntarily place advisory statements on energy drink packaging stating that energy drinks are not recommended for children. They also have voluntarily pledged not to market these products to children or sell them in K-12 schools. These guidelines and more are noted in the ABA Guidance on the Responsible Labeling and Marketing of Energy Drinks.

For more information about energy drinks, please visit

New Study Reaffirms Safety of Low-Calorie Sweeteners

The Journal of Nutrition recently published a study reaffirming what more than 200 other scientific studies, as well as health organizations worldwide, have already confirmed: aspartame is safe.

The study, conducted by American Cancer Society researchers, studied more than 100,000 older men and women and found that – contrary to internet myths – moderate aspartame consumption does not cause cancer.  The study specifically looked at increased risk of non-Hodgkin lymphoma (NHL).

For more information on low-calorie sweeteners and other topics, visit

Achieving Balance With Low-Calorie Sweeteners

You may not know it, but low-calorie sweeteners are used in thousands of foods and beverages that people consume every day.  Not only do they allow consumers to enjoy a great tasting food or beverage, they are also an effective tool in helping to reduce calories.   Whether or not you are on a diet, check out some of the great low- and no-calorie choices our member companies have to offer the next time you are at your local grocery store.

Maybe these options are just what you need to achieve your balance!

Still have questions about low-calorie sweeteners?  Check out for more information.

Low-Calorie Sweeteners: Not Just For Dieters

Trying to balance your calories during the impending holiday season can be a challenge, but there are ways for you to still enjoy some of your favorite beverages while reducing calories.

Low- and no-calorie sweeteners are not just for dieters, they taste good and can help you cut calories while still having something sweet.  In fact, many people trying to lose weight often choose low- and no-calorie beverages as a way to reduce their overall caloric intake.  So, if you are trying to find a way to balance out your holiday calories this year, try one of the many low- and no-calorie beverages that our member companies produce!

Happy Veterans Day!

Today we salute the millions of Americans who have served, and are serving, our country.  There are many Veterans Day observances happening around the country, including the Concert for Valor right here in Washington, D.C.

Check out the U.S. Department of Veterans Affairs website for information on other events across the nation.  There are also background materials that can help you learn and inform others of the importance of this national holiday.

Please join us in honoring the troops in your community today!

Ingredients That Can Help You Cut Calories

Did you know that low- and no-calorie sweeteners can be effective tools not only with weight loss, but in maintaining that weight loss?  There’s a body of science to support it.  In fact, a study published in the International Journal of Obesity showed that successful weight loss maintainers used diet beverages as one of their tools to help keep off the pounds.  Importantly, diet beverages also offer consumers an alternative way to enjoy their favorite beverages while managing their weight.

Click here to find out more about the myriad low- and no-calorie beverage choices that our member companies make.

Achieving Balance With Low-Calorie Sweeteners

There are many ways to maintain a balanced diet.  And one way is by choosing one of our member companies’ many low- or no-calorie beverages.  Low- and no-calorie sweeteners are not only safe, but they are also proven to aid consumers in maintaining a healthy weight.

Still have questions about low-calorie sweeteners?  Visit

And don’t forget to check out for more information on all of the great choices our member companies offer.