American Beverage Association

Sip & Savor - Recent Posts

Finding New Ways To Recycle

We at Sip & Savor love to recycle. And it’s not just us. Americans are increasingly recycling more materials every day, and our cans and bottles are among the most recycled containers in the country.

But what you may not know is that there are plenty of ways you can reuse our containers for do-it-yourself projects around the house.

For example, you can repurpose the aluminum tabs from cans to take care of a few DIY jobs. Check out this helpful tip for hanging your pictures. And here is a video that shows clever ways to tackle jobs in your closet, your backyard, and even help out on a fishing trip.

With the same cans you take the tabs from, you can transform a container into a flower vase to decorate your house.

Remember that recycling means our containers will be reused, so we help conserve our natural resources. It is good for the planet, and it can also be fun.

Experts: Blaming Sugar Won’t Yield Results

Food activists continue to wage war against beverages in the same misleading manner that they have with other things we enjoy like coffee, eggs, butter, meat, Chinese food – you name it.

Experts from the United States, Mexico and Canada recently rose up to take a stand against this latest attempt by activists to force-feed on the world the way they eat and drink. Some experts pointed out how activists are contradicting known science in their ideological campaign.

“Sugar isn’t the enemy, the problem is calories,” said Dr. John L. Sievenpiper, a physician at St. Michael’s Hospital in Toronto, Canada. “Until now, there has been a sugar-centric approach to the problem, making sugar the focus of the debate.”

Sievenpiper was among several experts speaking at a forum in Mexico City on issues such as obesity and diabetes that was organized by the Mexican branch of the International Life Sciences Institute. ILSI is a non-profit organization that promotes scientific research and dialogue worldwide.

Sievenpiper pointed out that the demonizing of sugar is not going to improve public health. He said there is little evidence to link sugar-sweetened beverages to the appearance of diabetes or hypertension, according to the Spanish news agency EFE. Recent studies suggest food products like potato chips, meat or fried foods contribute more to the onset of obesity, reported EFE. Participants in the forum agreed that researchers need to look at the entire diet to tackle obesity.

Soda does not make you gain weight, calories do. That is why it is critical to look at the entire diet when managing weight. Non-alcoholic beverages make up just 6 percent of the calories average Americans take in daily. A strategy on obesity that focuses on only beverages ignores 94% of the diet.

Our member companies are stepping up to help. They deliver many options, with calories and without, so people can make the choices that are right for them and their families to achieve balance. Choice, along with education about maintaining balance, is a realistic approach to tackling obesity.

Reducing Our Footprint

The beverage industry is committed to doing its part to help protect and preserve our planet. Beverage companies produce 100 percent recyclable packaging for nearly all containers. They provide financial support for local recycling initiatives and have some of the best water efficiency rates in all of industry.

We’re now happy to share that two leading beverage companies, PepsiCo and The Coca-Cola Company, are committed to working together along with Business for Social Responsibility, Sierra Club and Forest Ethics to build tools to measure the carbon intensity of the fuel used in their fleets.

This commitment follows the news that America’s leading beverage companies have increased the fuel economy of their fleets by nearly 13 percent since 2010.

The beverage industry is constantly innovating to protect and conserve natural resources. This latest initiative is just one more way that we’re showing our commitment to a sustainable future.

Flip-Flopping Dietary Advice

Scientists and past U.S. Dietary Guidelines Advisory Committees (DGACs) have said for years that fat, cholesterol and salt were bad for you and that skipping breakfast can make you gain weight.

But recent science has called into question the government’s recommendation on breakfast, fat, salt and cholesterol-laden foods. Even the DGAC had admitted that there was never good science behind the claim that cholesterol in foods had an effect on cholesterol in the bloodstream.

Where did the previous DGACs go wrong? Why did they make recommendations that were not based on solid scientific evidence?

In an article in The San Diego Union-Tribune, Bradley J. Fikes says reliance on lower quality research is leading the DGAC to make fundamental flaws in conclusions about nutrients.

“Rigorous, controlled clinical trials are overlooked in favor of weaker evidence from observational studies from nutrition epidemiology. This can determine correlation, but not causation. Confusing the two is an elementary scientific error,” writes Fikes.

We at Sip & Savor often blog on the importance of basing all dietary recommendations – especially the Dietary Guidelines for Americans (DGAs) – on the totality of scientific evidence and to not ignore findings from randomized controlled trials (RCTs).

Why are RCTs important?

“They’re considered the gold standard of evidence. That’s the only way to firmly establish causation,” Nina Teicholz, investigative reporter and author of “The Big Fat Surprise, Why Butter, Meat and Cheese Belong in a Healthy Diet” told The San Diego Union-Tribune.

If RCTs are considered the “gold standard” in scientific evidence why did the previous DGACs overlook them?

Remember, the DGAs are considered the authority on diet in the U.S. and influence government-subsidized dietary programs such as school lunches and the Supplemental Nutrition Assistance Program (SNAP). That is why it is alarming that previous DGACs based their recommendations on less rigorous research methods. We believe the DGAs should always be based on the best science available and provide recommendations that can be achievable in the real world for the majority of Americans.

The British Government Says No to Taxing Beverages

Beverage taxes do not improve public health and it appears that the British are waking up to this fact despite attempts by activists to impose regressive and discriminatory measures on consumers.

Activists have petitioned Parliament to impose a tax on sugar-sweetened beverages, claiming it will reduce obesity and improve public health. The British government saw this misguided approach for what it is and said it will reject it.

“The Government has no plans to introduce a tax on sugar-sweetened beverages,” it said in a statement. “The Government has committed to a tax lock to avoid raising the cost of living and to promote UK productivity and economic growth…”

Beverage taxes hurt the economy, destroy jobs and harm the families that can least afford them. Here at Sip and Savor, we have noted many times that challenges such as obesity are complex and must be addressed through education and partnerships between industry and government. The British government recognized this as well.

“The causes of obesity are complex, caused by a number of dietary, lifestyle, environmental and genetic factors, and tackling it will require a comprehensive and broad approach,” the government said. “As such, the Government is considering a range of options for tackling childhood obesity, and the contribution that Government, alongside industry, families and communities can make, and will announce its plans for tackling childhood obesity by the end of the year.”

The British are choosing meaningful solutions over unfair taxes that will do nothing to improve public health. In America, polls show time and again that the public opposes not only soda taxes but also attempts by government to dictate what we eat and drink. Educating ourselves about how to achieve balance and then letting consumers decide for themselves how best to do that is the way to better public health. It preserves freedom of choice and can have a true impact on health.

Cutting Through the Clickbait, or Why This Blog Post is Going to Kill You

Does it feel like every day you’re being told that something you enjoyed eating or drinking is bad for you? You might see a new study on the news claiming coffee causes disease or spot a Facebook post from a food blog tsk-tsking bread. We at Sip & Savor have had enough. Food and beverages are to be enjoyed, not a panic inducing nightmare.

We’re not alone; a writer at the New York Times penned his own feelings on the matter recently:

“We’re all going to die. And we all eat food. Therefore, food must be the culprit. That seems to be the absurd syllogism that lies beneath the surface of many articles in the health, food and science press.”

Time and again we’ve written about how bad reporting warps good science and how bad science gets amplified. Some stories we see in the media about the latest killer food or beverage are not based on sound science nor prove that something causes illness. They are meant to cause a sensation, and often do.

What we eat and drink is an important part of lives. We need them to live, but they are also integral to spending quality time with our family, or enjoying physical activities like a game of pick-up basketball with our friends. All we need is the right balance for our lifestyles.

It’s difficult to cut through the myths and misinformation about ingredient safety and nutrition. That’s why we created Let’ Let’s Clear It Up is a resource that provides science-based answers to your questions about beverages, backed up by legitimate researchers and government authorities. So get the facts so you can enjoy good times with family and friends.

Beverage Industry Supports Environmental, Health & Wellness Programs

In communities across the country, America’s beverage companies are doing their part to bring real solutions to some of the biggest challenges we face. From New Haven, Conn., to Seattle and beyond we are dedicated to finding lasting solutions to a variety of issues that affect not only industry but all of us.

One of the latest examples of this is the Florida Beverage Association, which recently launched a grant program for the benefit of nonprofit groups that encourage good nutrition, physical activity, health and wellness as well as environmental sustainability.

The Florida Beverage Association grants will be given for “innovative ideas from how an individual or group introduced recycling to their community, to fitness camps in community parks to something we have never even thought of or heard of before.”

It is through local initiatives such as these that the beverage industry is helping the communities we work and live in to find new and innovative ways to encourage Americans to live a balanced and environmentally sustainable life.

Chicago Businesses Say No to Beverage Tax, Mayor Listens

Some in Chicago have been suggesting that one way to handle the city’s huge budget shortfall is to add a penny-per-ounce tax on beverages like soft drinks, fruit drinks, and other favorites.

But when Mayor Emanuel introduced his budget yesterday the regressive beverage tax was notably missing. Perhaps the mayor read our recent post on why soda taxes don’t improve public health. More likely he listened to the thousands of Chicagoans and small business people who opposed a tax that would raise grocery bills and cost jobs during tough economic times.

The president of the Illinois Hispanic Chamber of Commerce, Omar Duque, expressed this very issue in a recent op-ed:

“This regressive tax would hit small and minority-owned businesses and their hardworking employees the hardest. Smaller independent stores operate on tighter margins than larger retail outlets, and they are significantly more sensitive to government-imposed costs.”

Ordinary Chicagoans who would suffer the most are joining the Chicago Coalition Against Beverage Taxes. They are speaking out against this discriminatory tax proposal that would hit grocery carts and small business bottom-lines across the city. Even though Mayor Emanuel did not include the beverage tax, there is still a fight ahead. The final vote on the budget won’t take place until Oct. 28.

Learn more about the fight and receive updates at the coalition website,

Football, Tailgates and Balance

Fall is in the air and that means football season. Football and the beverage industry share deep roots – both have been enjoyed by Americans for over 125 years, often together.

Tailgating and watch parties are half the fun of rooting for your college alma mater or cheering on your NFL team. As you get ready to fire up the grill and invite over your friends and family, remember that you can balance what you eat and drink on game day and the beverage industry has made it easy to do.

We provide you with easy-to-find information so you can make informed decisions without missing a play. Our Clear on Calories Initiative displays calorie counts on the front of every can, bottle and pack we produce. We have also made sure that you know what you are getting when you buy a beverage on the go. The Calories Count™ Beverage Vending Program  gives consumers clear calorie information on the front of vending machines.

Want to enjoy an extra scoop of your favorite dip? Not to worry. The beverage industry offers a variety of product options – such as low- and no-calorie beverages and smaller portion sizes – so that you can maintain balance.

So no matter what team you root for you can enjoy a beverage that fits your lifestyle.

To learn more about what the beverage industry is doing to help football fans achieve balance, visit

More Evidence That Soda Taxes Don’t Improve Public Health

When it comes to obesity there are no silver bullet solutions. Public health professionals tell us that obesity has many risk factors, including diet, genetics, age, even lack of sleep.

A tax that targets one item in the grocery cart is sometimes floated as a way to address obesity. But no tax has ever improved public health, and the evidence for that keeps mounting.

Take this recently released report from, which ranks the most obese states. Arkansas and West Virginia are the No. 1 and No. 2 states with the highest obesity rates, and have historically been in the Top Ten year after year. But both have longstanding soda taxes.

On the other hand, Colorado and Vermont are among the 10 states that have the lowest obesity rates. Neither has a soda tax.

How can legislators and public health activists continue to believe that taxes on beverages will improve public health when the data speaks for itself?

States like Arkansas and West Virginia aren’t alone in their struggle to address obesity and other public health issues, which is why the beverage industry is dedicated to bringing solutions that actually work to communities across the country. We are helping Americans achieve a balanced lifestyle by providing them with the options and information they need to make the choices that are right for them.

To learn more about why taxes don’t make people healthy, visit