March 7, 2014
Every month, the United States Bureau of Labor Statistics (BLS) releases its monthly report on job creation. Today, FoodandBeveragePeople.com released new statistics which show that:
“Overall the food and beverage industry segments accounted for 17.9% of the job growth in February, 2014.”
The beverage industry alone has a direct economic impact of $141.22 billion, provides more than 233,000 jobs and helps support hundreds of thousands more that depend, in part, on beverage sales for their livelihood.
For more information about the beverage industry, our products and initiatives, check in with us on Facebook and Twitter.
March 6, 2014
Quick fact: Consumption of all sugar-sweetened beverages accounts for just six percent of the average person’s daily caloric intake.
It might surprise you to know that soft drinks are playing a small and declining role in the American diet. In fact, all sugar-sweetened beverages account for just six percent of the average person’s diet. (That includes soda, teas, flavored waters, sports drinks, energy drinks, juice drinks and other beverages.) The six percent comes from a U.S. Department of Agriculture analysis of government NHANES data.
This means that people are getting 94 percent of their calories from other foods.
This begs the question: why are some in the public health community attempting to assign 100 percent of the blame for obesity on just 6 percent of calories?
March 5, 2014
There’s a lot of news – and a lot of opinions – out there about sugar these days. The reality is: people have been consuming sugar in various forms since our earliest days. But, where does our sugar intake come from? Lots of different things. Fruits, vegetables, honey, ketchup, soft drinks, 100 percent juice – most of what we eat and drink contains sugar in some form. That’s not inherently a bad thing. After all, along with variety in what we eat and drink, balancing what we eat and drink with what we do is the key to a healthy, balanced and active lifestyle. Even so, we thought we’d clear up some misinformation out there when it comes to sugar and the many refreshing beverages our member companies make. So here goes:
Myth: People today are getting more sugar from soda than ever before.
Fact: The reality is that calories in the American diet from added sugars in soda are down 39 percent.
Myth: Beverages are the largest source of added sugars for children and teens.
Fact: According to CDC, food is actually the number one source of added sugars for children and teens.
Myth: Beverages are the largest source of added sugars for adults.
Fact: According to CDC, food is actually the number one source of added sugars for adults, contributing 67 percent.
If you want to do a little more “myth-busting,” check out our Let’s Clear It Up website. You may just learn a few things – and you don’t have to take it from us, you can check out the studies yourself.
March 4, 2014
With most of the country still experiencing cold temperatures, you may find yourself dreaming of warmer weather. But you might not realize that it’s just as important to stay hydrated during a day in the snow as it is during a day at the beach. Lucky for you, our member companies make a wide range of beverage options, giving consumers choices when they are deciding what to drink. This includes beverages in smaller portions and beverages with fewer calories. As you find yourself reaching for a beverage, you may notice new drinks popping up in the beverage aisle with a range of calorie options, including an ever-increasing selection of low- and no-calorie beverage choices, as well as mid-calorie beverages. This innovation is driving a reduction in calories available from beverages in the marketplace. In fact, average calories per serving from beverages have declined 23 percent since 1998. So, take a look at the calorie labels next time you are in the grocery store – they’re on the front of every bottle, can and pack we make – and let us know what you think!
For more information, check out DeliveringChoices.org.
March 3, 2014
You might have read recently our perspective on the misguided proposal in California to put warning labels on soft drinks. Not surprisingly, there are lots of folks in California who agree with us – so we thought we’d share their opinions as recently shared in the Los Angeles Daily News.
Here are some excerpts:
“Warning labels don’t teach people what choices to make.”— Mary A. Rogan, Inglewood
“Where does it stop? I agree with CalBev: If we are going to label soda, label everything else with too much sugar. Why not simplify things and put a huge label over stores’ junk-food aisles? ‘Safety warning: Buying any food in this aisle will make you fat.’…People are fat because they eat too much and move too little.” — Alison R. Spack, Long Beach
“If a warning label is put on soda cans, then let’s label everything that’s not good for us: sugar, salt, items with too many calories, items with too much saturated fat. How many people care enough to read these labels?” — Michael Barb, Fontana
We agree. If we want to get serious about obesity, it starts with education – not laws and regulation.
February 28, 2014
In 2010, America’s beverage companies launched Clear on Calories, an effort that took the calorie information traditionally found on the back of food and beverage packaging and placed it right on the front of every can, bottle and pack we produce. As an industry, we understood that people wanted to know how many calories they were consuming when they drank our beverages, so the decision was an easy one: put the calorie information right up front, in large font, where people can see it.
Following on the success of that industry-wide initiative, we launched the Calories Count™ Vending program in 2012 – to continue empowering consumers with the information they need to make the beverage choices that are right for them. Calories Count™ does three things:
- Increases availability of lower-calorie beverages in vending machines;
- Displays a “Calories Count™” sticker on the front of beverage vending machines reminding consumers to consider calories in their beverage choices with messages such as “Check, then Choose” and “Try a Low-Calorie Beverage;” and
- Adds calorie labels to the selection buttons on beverage vending machines to show calorie counts per beverage container.
This program can be seen on vending machines throughout the United States and continues to roll out nationwide.
Our industry takes seriously its role in educating consumers about our products and providing them the information they want and need, and we have been leading the way with initiatives such as these throughout our long history. For more information, visit deliveringchoices.org.
February 27, 2014
You might have heard something today about giving consumers more information about the foods and beverages they consume. Our industry is committed to giving consumers information about our products, while delivering myriad choices too. In fact, since 2010, beverage companies have shown calorie counts on the front of every bottle, can and pack they produce. These labels on beverage containers formed the Clear on Calories initiative, which was launched in support of First Lady Michelle Obama’s “Let’s Move!” initiative. And since that time, we’ve also labeled beverage containers up to 20 ounces as single servings on the Nutrition Facts Panel. So next time you pick up your favorite soft drink, take a look. No matter what side you may be looking at, there’s information at your fingertips – and our member companies are happy to provide it.
February 26, 2014
When it comes to what to feed your family, we know that you are fully capable of making those decisions without someone looking over your shoulder. At the same time, it’s important to arm yourself with information so you can make educated decisions about what you eat and drink, and as an industry, we’re making that easier for you.
Our member companies are placing clear calorie labels on the front of every can, bottle and pack they produce. And with our Calories Count™ Vending Program, we’re reminding consumers to “Check Then Choose,” or to try a low- or no-calorie beverage, when they stop by one of our vending machines.
As an industry we led the way on clear calorie labeling with these bold initiatives, placing all of the information right at consumers’ fingertips. By placing the calorie information right up front, we’re ensuring people see the information they need in an easy-to-read and understandable way.
To learn more about these and our other leadership initiatives, check out DeliveringChoices.org.
February 25, 2014
America’s beverage companies have a long history of delivering innovation and proactive initiatives to our nation’s schools – including efforts that are having a real impact on helping to reduce childhood obesity.
In 2006, the beverage industry partnered with the William J. Clinton Foundation and the Alliance for a Healthier Generation to provide more lower-calorie, smaller-portion options in our schools – a prime example of how our industry worked with our innovative leaders to deliver results. Through our voluntary national School Beverage Guidelines, we removed all full-calorie soft drinks from schools and dramatically cut beverage calories shipped to schools by 90 percent, and we set the stage for the U.S. Department of Agriculture’s regulations that take effect in schools this July.
This is just one more example of how successful partnerships can make a difference. To learn more about our industry’s leadership initiatives, check out DeliveringChoices.org.
February 24, 2014
We know that it takes comprehensive approaches to combatting obesity to drive meaningful and lasting results. That’s why we’re happy to support “Let’s Move!,” and congratulate First Lady Michelle Obama on the four year anniversary of this effort.
We launched our Clear on Calories initiative back in 2010 in support of “Let’s Move!” because we want to empower consumers and provide them with the calorie information they need to make informed choices. We led the way with this bold initiative that places calorie information at consumers’ fingertips so consumers can choose what is right for them and best meets their individual needs. By placing calorie information right up front, we’re ensuring people see the information they need in an easy-to-read and understandable way.
This is yet another way we are joining smart and forward-thinking partners to step up to be part of the solution to obesity. For more information on this and other industry initiatives, check out DeliveringChoices.org.