American Beverage Association

Sip & Savor - Recent Posts

Recycling is Patriotic!

We here at Sip & Savor are beginning preparations for 4th of July. We’re stocking up on food for the grill, fireworks and our favorite beverages. We’re also making sure that we’ll have our recycling bins handy during the celebration.

Our product packaging is 100 percent recyclable; everything from our aluminum, plastic and glass beverage containers, right down to the plastic caps can be recycled.

Environmental stewardship is a core element to our industry and we’ll never stop pushing to improve. America’s leading beverage companies have built our technologies and our business practices around it.

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Taxing Beverages is “Flawed” and “Lazy”

Populations world-wide are facing the public health challenge of obesity and are searching for actionable solutions. What does not work are discriminatory taxes that target one ingredient or product out of the entire diet.

Jeff Rogut, CEO of the Australasian Association of Convenience Stores, had this to say about beverage taxes, “Applying a tax to certain items because those items have an emotional association to obesity in the minds of some groups is not only flawed, it’s shortsighted and lazy. It’s also economically destructive.”

We’ve seen the economic consequences play out in Denmark, where they repealed their soda tax because local businesses suffered with nothing to show in the way of public health. In Mexico, their recent soda tax has only reduced calories per person daily by six calories. That reduction is so small it’s not even measurable on a bathroom scale.

However, when industry, government and community groups come together to educate, these efforts can have a real impact on obesity. Rogut agrees, “[b]etter health outcomes are not achieved by taxing certain consumers and placing additional burdens on small businesses…The only available evidence suggests that education, potentially in the form of wellness and awareness programs, is the most effective way to achieve improved health outcomes.”

Interested in learning more? Check out this post on five reasons why Americans dislike beverage taxes or click over to The Truth About Beverage Taxes.

Ditching the “Junk Science” on Diet Beverages

There is plenty of “junk science” reported in the media today, and in the case of diet beverages, the enormity of false reporting is cause for concern.

Why? As economist Adam Ozimek writes, “The best way to sum up the research is this: the studies that show diet soda contribute to weight gain are observational, randomized controlled trials show they don’t.”

He goes on to explain there is unwarranted confusion surrounding diet beverages because, “the claims that the evidence is mixed usually come from public health people who have far too much confidence in poorly done observational studies, or journalists who can’t parse empirical evidence.”

The reality is stories and headlines meant to scare people away from these products are not based on sound science. In fact, the Food and Drug Administration has repeatedly deemed aspartame, a widely used ingredient in low- and no-calorie products, as safe. And many studies have shown that these products can be an effective weight management tool as well.

To learn more about the safety and science behind diet beverages visit

Five Reasons Americans Dislike Beverage Taxes

Taxes on common beverages are highly unpopular with Americans and are almost always rejected because they are bad public policy. Below we break down five of the reasons people consistently oppose these taxes.

  1. They are regressive. Taxes on grocery items are among the most regressive taxes that could be imposed – meaning that low-income families would be forced to spend a larger portion of their hard-earned money to pay for the tax, while more affluent people would not have to shoulder as much of the burden.
  2. They raise grocery bills. Taxes on beverages that families shop for regularly increase grocery prices on everyone. This hits people on fixed incomes like seniors and low income families particularly hard.
  3. They are discriminatory. Targeting one set of products for special taxation is unfair. Taxes are also a slippery slopeanything that politicians dislike or have an issue with will become a new target for a tax or a ban.
  4. They harm small businesses. Small businesses, which are the anchors of their communities, operate on thin margins and many of them depend in large part on beverage sales for their livelihoods. They cannot afford the loss of sales that would result from a discriminatory tax.
  5. They don’t make people healthier. Taxes on common grocery items don’t improve public health. Arkansas and West Virginia, places with longstanding beverage taxes, consistently rank as two of the most obese states in the nation. And federal data from the CDC shows that there is no connection between beverages and rising rates of obesity or obesity-related diseases like diabetes. The obesity rate in America went up steadily (24 percent) from 2000-2014 at the same time calories in the American diet from soda went down 39 percent.


Don’t Fall for the Headlines

Social media has increasingly become an integral part of modern society. Although social media is a fast way to get and share information, it also makes it easier for people to fall for sensational headlines and miss important facts.

According to a new study lead by computer scientists at Columbia University and the French National Institute, 6 in 10 people who share a post from a news outlet don’t actually read the article first.

“People are more willing to share an article than read it,” study co-author Arnaud Legout said in a statement. “This is typical of modern information consumption. People form an opinion based on a summary, or a summary of summaries, without making the effort to go deeper.”

We at Sip & Savor have frequently blogged about how sensational science reporting can mislead and confuse readers. Don’t fall for the clickbait, the next time you see a shocking headline, read through the whole article before forwarding it to a friend or family.

To get the facts about our products, visit Let’s Clear It Up is a resource that provides science-based answers to your questions about beverages, backed up by legitimate researchers and government authorities.

Summer is Here!

Today marks the first day of summer, and cities across the country are starting to feel the heat. With record breaking temperatures sweeping the nation, staying hydrated during these summer months is critical. And that doesn’t just mean when you are playing sports or outside for long periods of time. No matter if you are inside the office or spending a day at the beach, making sure you are getting enough fluids is important.

The good news is that there are plenty of options that can help you meet your body’s hydration needs, such as bottled water, 100 percent juice, sports drinks, ready-to-drink teas and soft drinks. In fact, regular soft drinks are almost 90 percent water and many diet beverages are almost 99 percent water!

Click here to learn more about how you can stay hydrated and from everyone at Sip & Savor, enjoy your summer!

Fast Five Facts on Father’s Day

Sunday is Father’s Day, the day we pay tribute to dad. Here are five facts on the holiday to impress your dad with:

1. The first Father’s Day celebration officially began on June 19, 1910, in Spokane, Wash.

2. Father’s Day is celebrated on the third Sunday in June in over 50 countries around the world.

3. In 1966, President Lyndon B. Johnson made an official proclamation that Father’s Day would be recognized on the third Sunday of June but it did not become a national holiday until President Richard Nixon signed it into law in 1972.

4. Father’s Day is the fourth-biggest day for sending greeting cards, according to the Greeting Card Association.

5. In Germany, Father’s Day is the one day of the year when fathers are officially allowed to drink all day at beer gardens.

Discriminatory Taxes Send the Wrong Message to Consumers

It is no secret that obesity is a serious and complex challenge that our country is facing. The beverage industry is doing its part, providing consumers with more beverage options with fewer calories and in smaller portion sizes. We are also making sure people have the information they need to make the choice that is right for them. It is through efforts like these that we can have an impact on obesity, not through discriminatory taxes that target one ingredient or product out of the entire diet.

When the government and public health officials rely on a tax as a solution to addressing obesity they are sending the message to consumers that elimination of one ingredient or one product will solve their health issues. But many in the public health community know this to be false.

Obesity, which is caused by a variety of factors, is not that simple. And in the case of sugar-sweetened beverages, consumption of these products has been declining as obesity rates in the United States continue to rise. Clearly the rest of the diet needs to be considered when addressing obesity.

We have all heard the phrase “everything in moderation” and it holds true when it comes to making choices about the foods and beverages we consume. Our companies are committed to ensuring that there are plenty of options, including low- and no-calorie products and waters, that can help people balance out their calories.

The government shouldn’t be focused on demonizing certain products. We should be working together to ensure we are providing consumers the information and choices they need to make the decisions that best fit their diet.

Proving Why Beverage Taxes are Harmful and Ineffective

The evidence that beverage taxes are regressive and do little to improve obesity rates is overwhelming. In a recent piece for the Competitive Enterprise Institute, Michelle Minton explains why a tax on a common grocery item like beverages do more harm than good.

“The poorest in our communities often bear the financial brunt of these regressive taxes, which are ineffective at combating obesity,” writes Minton.

Besides being regressive, Minton also notes that taxes don’t make people healthier. Minton highlights a 2010 study published in Contemporary Economic Policy which found that “we should expect only modest changes in population weight through soft drink consumption responses to small tax increases.”

“Experience shows they disadvantage those least able to absorb the cost, without measurably improving public health. It is time to discontinue this failed experiment,” concludes Minton.

The facts are clear – beverage taxes are harmful and don’t improve public health. Instead of pushing a policy that will raise bills on families, policymakers should think about who is really paying the price of the tax. To learn more about why taxes do not work visit The Truth About Beverage Taxes.

Sensational Headlines Help No One

It seems like every couple of weeks there is a new attention-grabbing headline about energy drinks, despite the fact that regulatory bodies around the world have deemed them safe. Even those in the medical community have been calling out the “sensationalism” around energy drinks. While there are many misconceptions the simple fact is, like coffee and other products that contain caffeine, energy drinks can be safely consumed in moderation.

In fact, energy drinks contain about half the caffeine of an equivalent size coffeehouse coffee. A 16-ounce energy drink typically contains between 160 and 240 milligrams of caffeine; the same size coffeehouse coffee contains around 300 to 330 milligrams of caffeine. Also, many of the common ingredients found in energy drinks occur naturally in other foods that we enjoy regularly such as seafood, poultry and grains, as well as plants.

America’s leading energy drink companies voluntarily surpass federal requirements when it comes to responsible marketing and labeling of their products. Not only do they display the total caffeine content on all products, they also contain advisory statements indicating that these products are not recommended for children, pregnant or nursing women and those that are sensitive to caffeine.

Learn more about the facts at