American Beverage Association

Sip & Savor - Recent Posts

Happy Halloween!

We here at Sip & Savor hope you have a safe and spooky Halloween!

While you are indulging in your favorite treats this Halloween, don’t forget the importance of balancing the calories you consume with those you expend through physical activity and exercise.

To learn more, visit

Happy Halloween!

Balance Your Halloween Calories!

With Halloween just one day away, everyone is getting ready to dress up in their costumes and enjoy some festive food and beverages!  Here at Sip & Savor, we want to remind you to balance the calories you consume from those tasty Halloween treats with your physical activity – as well as anything else you may be eating and drinking.  So if you plan on trick-or-treating or are heading to a fun Halloween event, make sure you’re thinking about ways to incorporate a little extra physical activity – even if it’s just walking an extra loop around the neighborhood or taking the stairs instead of the elevator.  It’s always important to keep your “calories in” balanced with your “calories out.”  Our member companies are doing their part to provide a wide range of choices as well as information to help consumers make the beverage choices that are right for them – on Halloween or any other day of the year.

For more information about industry’s efforts, check out

Salem News: Say No To Expanding The Bottle Bill

In a recent editorial from The Salem News, the editorial board encouraged voters to oppose the expansion of the bottle deposit law in Massachusetts this November.  Here’s an excerpt from the editorial:

“Question 2: Expanding the beverage container deposit law — No.

Better known as the ‘bottle bill,’ this law requires a 5 cent deposit on certain carbonated beverage containers, which consumers redeem when they return the containers to designated locations. This proposed law would expand the deposit requirement to containers for all nonalcoholic, noncarbonated drinks, excepting dairy products, infant formula and FDA-approved medicines.

A ‘no’ vote keeps the current law the same.

Many consumers simply don’t bother returning their bottles. They forgo their nickels and toss their bottles in with the recycling — either picked up curbside or dropped off at community centers with other recyclables. And that’s just the way the state likes it — pocketing $30 million worth of your unclaimed nickels every year.

Expanding the bottle bill would not only boost the state’s take but impose $60 million in annual costs on the economy, opponents say. It’s a convincing argument. Let’s leave the bottle bill as it is and focus on expanding recycling opportunities.”

We agree, and hope you do to.  To read the full editorial, click here.  And let us know what thought you have on Facebook and Twitter!

FDA Reaffirms Safety of Low-Calorie Sweeteners

The U.S. Food and Drug Administration (FDA) recently rejected calls to ban aspartame, finding no evidence that the widely used sweetener causes health issues.

According to, “the FDA shot down two citizen petitions that urged regulators to recall the ingredient and to revoke a regulation that allows its use in food.”

Check out this excerpt from the article:

“According to the FDA, the petition blamed incidences of brain tumors and seizures on aspartame but failed to back up its allegations with concrete data.  ‘The anecdotal accounts of adverse effects of aspartame cited in the citizen petition are not supported by scientific evidence,’ FDA officials said.  Regulators at times suggested that the concerns are nothing new, writing that some of the alleged health risks were raised roughly 30 years ago and addressed in detail at the time.  Over the past decade, almost 200 adverse events tied to aspartame have been reported to the FDA, but there is little reason to give much credence to those supposed side effects, according to Friday’s response.  ‘FDA has not identified any causal link between aspartame consumption and the reported adverse events, and does not know of an established mechanism that would explain how aspartame is associated with the reported adverse events,’ the agency said.”

The FDA, the Joint Expert Committee on Food Additives (JECFA) of the World Health Organization (WHO) and regulatory agencies in more than 100 countries have reviewed aspartame and found it safe for consumption. The American Medical Association, the Academy of Nutrition and Dietetics (formerly the American Dietetic Association) and the American Diabetes Association also recognize aspartame as safe.

And, as recently as December 2013, the European Food Safety Authority (EFSA) reaffirmed that aspartame is safe for consumption by the general population.

Read the full article by clicking here.  And visit for more facts on low-calorie sweeteners and other topics.

Providing Choices For Consumers

Our industry is constantly innovating to provide our consumers with beverage options that fit their individual lifestyles.  Recently, we announced our Balance Calories Initiative to help consumers balance what they eat and drink with what they do.  Part of the initiative is focused on bringing beverage options to our consumers in a wider variety of portion sizes and no- and lower-calorie options.  And by placing calorie information up front on all of our beverages, we are empowering consumers to make the choices that are right for them.

To learn more about the options our member companies have to offer, visit

Staying Hydrated This Weekend

Even though the fall weather is here and the temperatures are starting to drop, it is important to remember that staying hydrated is a key part of staying in balance.  This weekend, whether you are watching your favorite team with friends or taking the family to the pumpkin patch, remember that there are a wide range of beverage options to help you stay hydrated whether at home or on the go.  Our member companies are known for their innovation in offering myriad beverage choices in a variety of sizes, flavors and calorie counts for everyone to enjoy!

To learn more about these options, check out

Finding Your Balance

As October starts to wind down you may be thinking about how you can maintain a balanced lifestyle throughout the upcoming holiday season.  Everyone likes to indulge in their favorite Halloween candy or maybe a slice of pumpkin pie on Thanksgiving Day, but it’s important to remember to balance those calories out with physical activity.  Our member companies offer many low- and no-calorie options and smaller portion sizes, which are great tools to help you achieve that balance.

Our industry is dedicated to doing our part to reduce calories from beverages and help our consumers maintain a healthy lifestyle.  Check out to learn more about which beverage options that are right for you!

Another Tax Is Not A Solution

There’s been a lot of buzz in the news lately about taxes on sugar-sweetened beverages.  We have said it before – people don’t support taxes and bans on common grocery items, like soft drinks.  That’s why the public policy debate has moved on from taxes and bans and onto real solutions.  If we want to get serious about obesity, it starts with education – not laws and regulation.

For more information on how to keep politicians out of your grocery cart, visit

Lowell Sun Editorial: Vote No on Expanded Bottle Bill

In a recent editorial from The Lowell Sun, “Reject Question2, new Bottle Bill ‘tax,’” voters are encouraged to oppose the expansion of the bottle deposit law in Massachusetts when heading to the polls this November.  Check out this excerpt from the editorial:

“Question 2 represents just another tax-and-spend gimmick wrapped in an environmental package that looks enticing but will leave a sour taste in everyone’s mouth. Vote NO on Question 2 on Nov. 4.”

We couldn’t have said it better ourselves.  To read the full editorial, click here.  And let us know your thoughts by checking in with us on Facebook and Twitter!

Soda Tax Is The Wrong Formula

The soda tax battles in Berkeley and San Francisco, Calif., have been in the news in recent weeks.  In an op-ed by Baylen Linnekin, executive director of Keep Food Legal and professor at George Mason University Law School, voters are reminded that soda taxes do not work to improve public health.  As he states, if our goal is to fight obesity, a soda tax is the wrong approach:

“…studies show that taxes like those proposed in California simply won’t work. A 2010 study published in the Archives of Internal Medicine, a peer-reviewed journal, revealed that taxes on sugar-sweetened drinks won’t impact the weight of those in higher- or lower-income brackets, and would have only a negligible impact on the weight of those in the middle class.”

Our industry is committed to meaningful solutions in the fight against obesity.  To read Linnekin’s piece click here.