American Beverage Association

Sip & Savor - Recent Posts

Doing Our Part To Provide Solutions

In President Obama’s proclamation declaring September as National Childhood Obesity Awareness Month, he stated that “each American has an important part to play as we build healthier communities for young people across our Nation.”

We agree.  Our industry is committed to supporting communities across America to help address the complex issue of obesity in meaningful and pragmatic ways.  In fact, ABA has joined with the U.S. Conference of Mayors to support its Childhood Obesity Prevention Awards Program, where mayors in large, medium and small cities with outstanding programs that focus on educating children and families about the importance of balancing calories and regular exercise are provided resources to help them boost their local programs.

Earlier this year, Waterbury, Conn., Mayor Neil O’Leary took home first place for his “Kids Marathon Program,” which keeps kids active by introducing them to the sport of running.  The initiative is operated through a collaboration of the YMCA, City of Waterbury, Department of Education, Boys and Girls Club and the Police Activity League.

Check out this video to learn more about Waterbury’s creative program.

Leading The Way In Schools

Earlier this week, we blogged about how, through our School Beverage Guidelines, we cut the amount of calories available from beverages in schools by 90 percent.  We worked with our school partners to accomplish this remarkable change in school nutrition, and it’s one initiative of which we are very proud.

We are also proud of the fact that our School Beverage Guidelines are reflected in the recently issued U.S. Department of Agriculture (USDA) standards for competitive foods that went into effect on July 1.  We commend the hard work of the USDA along with their school partners on their dedication to promoting healthy options for students with the new school nutrition standards.

For more information on this and other industry initiatives, please visit

Bold Action In Schools

It’s that time of the year again – the smell of sharpened pencils is in the air which means school is back in full swing!

We here at Sip & Savor think it’s important for our readers to know about our national School Beverage Guidelines.  We delivered on our commitment to parents and teachers by voluntarily removing full-calorie soft drinks from schools and replacing them with more lower-calorie and smaller-portion options.  This effort helped drive a 90 percent reduction in beverage calories shipped to schools.

We recognize that schools are unique places – and we delivered change that will have a meaningful and lasting impact for America’s schoolchildren for generations to come.  Our actions speak loudly – we take our role in being part of the solution to childhood obesity seriously, and the School Beverage Guidelines are proof of that.

For more information on this and other industry initiatives, visit

Changing The Beverage Mix In Schools

According to the Institute of Education Sciences an estimated 49.8 million students will be heading back to school this fall.  Some of these students will be exploring an entirely new school this week while others are returning to familiar faces, classrooms and old hang outs.  What students across the country will have in common is the diverse beverage mix they have available in their schools.

Through our School Beverage Guidelines, we removed full-calorie soft drinks from all schools, replaced them with more lower-calorie, smaller-portion options and successfully changed the beverage landscape in schools across the country.  As a result, the beverage mix in schools continues to shift to waters, portion-controlled sports drinks, diet drinks and 100 percent juices.

Please check out for more information.

Back To School: The Beverage Landscape Has Changed

As we all start gearing up for fall and a new school year begins, we thought we would take a moment to remind our readers that we dramatically cut calories available from beverages in schools.  Calories from all beverages shipped to schools nationwide were slashed by a dramatic 90 percent, according to research published in the American Journal of Public Health.  Be sure to check out for more information on this initiative and more.

Have A Great Labor Day!

We hope you are having a happy, fun, safe and refreshing Labor Day weekend.

Hopefully you are enjoying time with friends and family, taking one last dip in the pool, grilling something delicious and sipping your favorite beverage.

Thanks for following us here at Sip & Savor!  Have a blast today!