Whatever your preference – flavors, portion sizes and a wide range of calories – we’re making it easier to choose the beverages that are right for you and your family.  By placing new calorie labels on the front of every bottle, can and pack we produce – we’re putting calorie information right where you need it — at your fingertips.

And that’s not all we’re doing to deliver on meaningful policies and programs.  With our national School Beverage Guidelines, we removed full-calorie soft drinks from all schools and replaced them with more lower-calorie, smaller-portion choices.  Through the guidelines, our companies cut total beverage calories shipped to schools by a dramatic 88 percent since 2004.

Keep an eye out for our new TV ad, or if you have a few minutes – check it out now in the “Worth a Watch” section on our homepage! And don’t forget to Tweet us when you see it!

First Lady Michelle Obama celebrates the two year anniversary of her “Let’s Move!” campaign today. And we have a little something special to celebrate ourselves.  Today also marks the second anniversary of the launch of our Clear on Calories initiative – our industry’s commitment to make calories more visible and consumer friendly by putting calorie labels on the front  of every bottle, can and pack they produce.

You should be seeing our new calorie labels when you visit your local grocery or corner store.  With Clear on Calories, we’re making it easier for parents and individuals to choose the beverage that’s right for them and their families. And don’t forget – our industry is providing more choices and fewer calories!

These efforts are all part of how the beverage industry is doing its part to help solve the complex problem of childhood obesity.  With our national School Beverage Guidelines, we removed full-calorie soft drinks and replaced them with more lower-calorie, smaller-portion options. The guidelines have cut beverage calories shipped to schools by 88 percent since 2004.

And you can watch our new TV ad to see how America’s beverage companies are making it easier to choose the beverage that’s right for you – with more choices, smaller portions, fewer calories and clear calorie labels.

Perhaps you’ve seen our new TV ad showcasing how our great industry is delivering choices?  (If not, we hope you check out the “Worth a Watch” section on our homepage.)

Here at Sip & Savor we’re proud to work for an industry that is delivering more choices, smaller portions, fewer calories and clearer labels.  It’s all part of how America’s beverage industry is delivering real results that are making a difference for families and individuals in our communities – making it easier to choose the drink that’s right for them.

Whatever your preference – flavors, portion sizes and a wide range of calories, we’re sure to deliver.  And we’re delivering meaningful policies, too. With our national School Beverage Guidelines, we removed full-calorie soft drinks from all schools and replaced them with more low-calorie, smaller-portion choices.  Through the guidelines, our companies cut total beverage calories shipped to schools by a dramatic 88 percent since 2004.  And we’re also placing new calorie labels on the front of every bottle, can and pack we produce -  putting calorie information at the fingertips of consumers.