America's beverage companies have a long history of commitment to reducing sugar consumed from beverages in the American diet. From our School Beverage Guidelines commitment to our most recent commitment, the Balance Calories Initiative, we are doing the hard work to encourage real and sustainable change in communities across the country.
Through our Balance Calories Initiative, Coca-Cola, Dr Pepper and Pepsi are working together to reduce sugar and calories from beverages in the American diet.
Through our Calories Count™ and Clear on Calories Commitments, we are providing consumers calorie information on every can, bottle and pack we produce and reminding them to "Check Then Choose" when choosing the beverage that is right for their needs.
With our School Beverage Guidelines commitment, we removed full-calorie soft drinks from schools and cut calories shipped to schools by over 90%.
We believe that people can decide for themselves what they can eat and drink. Whether it’s a “soda tax”, or portion size restriction, government regulations won’t make people healthy—only diet, exercise and nutrition education can do that.