In 2014, America's leading beverage companies joined forces in a landmark agreement to decrease beverage calories in the American diet by 20 percent per person by 2025. ABA and the Alliance for a Healthier Generation retained Keybridge as an independent evaluator to monitor and measure the progress over time. Below are each of the progress reports to date.
Learn more about how each of America's leading beverage companies are taking significant action to work towards this goal:
Progress Reports and Methodology