Here at Sip & Savor, we believe that forming partnerships and working together will have the most meaningful impact on complex societal issues like obesity. Such was the intention when we partnered with First Lady Michelle Obama in support of her Let’s Move! anti-obesity campaign in 2010.
Our industry launched our Clear on Calories Initiative in collaboration with the First Lady’s efforts and today we are happy to report we have delivered on our promise. This month marks the third anniversary of Let’s Move! and is a testament to how uniting stakeholders on a common issue and working together toward solutions leads to meaningful and lasting change.
Through Clear on Calories, our member companies now place clear calorie labels on the front of every can, bottle and pack we produce so that consumers have useful calorie information at their fingertips. Our front of pack calorie labels are just one example of how we’re empowering consumers to make the beverage choice that’s right for them.