Our industry is committed to helping parents and students choose the beverage that’s right for them – especially during the school day. That’s why we developed our national School Beverage Guidelines, which have successfully cut beverages calories shipped to schools by 88 percent since 2004!

Sometimes the fastest way to get results isn’t by creating a new law, but by working cooperatively and voluntarily. And that’s what we’re doing around the country.

Our website has a complete description of how we have successfully changed the beverage landscape in schools across the country by implementing a national standard that strikes the right balance and having a real impact.