There’s been some buzz in the media lately about labeling food and beverage packaging.  So we thought we’d take this opportunity to remind our readers that our member companies led the way on clear calorie labeling with a bold initiative that places clear calorie information at consumers’ fingertips.  We are empowering people to choose what is right for them and their families.  By placing calorie information right up front, we’re ensuring people have the information they need in an easy-to-read and understandable way.

Our member companies have also voluntarily labeled beverage vending machines as part of our Calories Count™ Beverage Vending Program. This initiative provides clear calorie information on vending machines, and reminds consumers that “calories count” in all the choices they make.

These programs are just another way that our industry is helping to educate consumers about its wide range of products and empowering them to make more informed decisions.

For more information on these initiatives, check out