Whether your favorite beverage is a soft drink, energy drink, bottled water or something else, we believe that what you drink is your decision to make – on your own. What you eat, drink and feed your family is your choice – not the government’s.
Year after year, proposals to tax or ban soft drinks and other sugar-sweetened beverages have failed, and ultimately dwindled in number. Why? Because people don’t support taxes and bans on common grocery items, like soft drinks. That’s why the public policy debate has moved on from taxes and bans and onto real solutions.