In case you missed it, yesterday the Los Angeles Times editorialized opposing a misleading proposal to require warning labels on sugar-sweetened beverages.  The piece called for lawmakers to end yet another attempt to force labels on sodas that raise questionable claims and do not help consumers.

“Labeling requirements shouldn't be imposed unless there's a good reason for them, and they should provide consumers with important, new information for making knowledgeable decisions,” says the Los Angeles Times editorial board.

We here at Sip & Savor agree that providing consumers with important information is key to fighting obesity.  But as the Los Angeles Times wrote, the proposed warning label will only confuse customers and steer them towards other food or beverage options that have just as many, if not more, calories.

As the Los Angeles Times points out, beverage companies are already transparent with their ingredient information and a warning label doesn’t provide any additional information consumers need to make an informed decision.

“Sodas … already have good, factual labeling. All ingredients are listed, and the nutritional analysis shows how many calories and how much sugar are in each serving. Consumers have ample information on which to base their decisions.”

The reality is that the proposed warning label is an attempt by public health activists to demonize one product, not combat obesity.  We, on the other hand, will continue to do our part to offer meaningful solutions to the complex issues we face as a country.  In partnership with the Alliance for a Healthier Generation and the Clinton Global Initiative, we launched our Balance Calories Initiative. Through this initiative, our companies are working to reduce calories from beverages by 20 percent by 2025.

Read the full editorial by clicking here.  And be sure to check out