It’s hard for us to believe, but 12 years ago today Apple unveiled the first iPod!  It’s because of this game-changing innovation that we now have music, movies, the Internet, photos and much more at the touch of our fingers right in our pockets.

Much like the technology world, our industry and member companies are continuing to innovate and deliver for our customers, consumers and communities. Check out to see this innovation in action.  You can discover the myriad beverages options, ranging from a variety of sizes and calorie counts to different types and flavors.

So today, we’re thinking about the way Apple has shaped the way we listen to music over the years - and how innovation drives our industry.  Whether it is creating new beverages or empowering consumers to make the choices that are right for them, we’re delivering.