Did you know that America’s beverage companies are empowering consumers with the calorie information they need to make an informed choice about what to drink?  We led the way on clear calorie labeling with a bold initiative that places calorie information at consumers’ fingertips so they can choose what is right for them. And with our Balanced Calories Initiative, we will also be adding calorie counts and promoting calorie awareness on all company-controlled point-of-sale equipment nationwide.  This will impact more than 3 million vending machines, self-serve fountain equipment and retail coolers nationwide.

By placing calorie information right up front, we’re ensuring people get the information they need in an easy-to-read and understandable way.

For more information on this and other industry initiatives, visit DeliveringChoices.org.

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