When it comes to what to feed your family, we know that you are fully capable of making those decisions without someone looking over your shoulder.  At the same time, it’s important to arm yourself with information so you can make educated decisions about what you eat and drink, and as an industry, we’re making that easier for you.

Our member companies are placing clear calorie labels on the front of every can, bottle and pack they produce.  And with our Calories Count™ Vending Program, we’re reminding consumers to “Check Then Choose,” or to try a low- or no-calorie beverage, when they stop by one of our vending machines.

As an industry we led the way on clear calorie labeling with these bold initiatives, placing all of the information right at consumers’ fingertips. By placing the calorie information right up front, we’re ensuring people see the information they need in an easy-to-read and understandable way.

To learn more about these and our other leadership initiatives, check out DeliveringChoices.org.