America’s beverage companies have a long history of delivering innovation and proactive initiatives to our nation’s schools – including efforts that are having a real impact on helping to reduce childhood obesity.
In 2006, the beverage industry partnered with the William J. Clinton Foundation and the Alliance for a Healthier Generation to provide more lower-calorie, smaller-portion options in our schools – a prime example of how our industry worked with our innovative leaders to deliver results. Through our voluntary national School Beverage Guidelines, we removed all full-calorie soft drinks from schools and dramatically cut beverage calories shipped to schools by 90 percent, and we set the stage for the U.S. Department of Agriculture’s regulations that take effect in schools this July.
This is just one more example of how successful partnerships can make a difference. To learn more about our industry’s leadership initiatives, check out DeliveringChoices.org.