This year, the American Beverage Association partnered with GENYOUth for their AdVenture Capital “Find Your Balance Challenge” in Washington, D.C., to empower students to lead change in their schools and communities.

On November 13, more than 60 students ages 13 - 17 came together to work in teams to develop initiatives and programs to promote balance in their communities.  Students then pitched their concepts to a panel of judges for the chance to bring their ideas to life. Pitches ranged from healthy food carts, college prep resource fairs, recycling education, speaker programs, mental health and wellness clubs and more.

Ultimately, the AdVenture Capital Challenge awarded $40,000 in grants to the winning schools, allowing these passionate students to turn their ideas into lasting, meaningful change for their community and peers.

The American Beverage Association applauds their dedication and innovative thinking to finding balance in their communities.  We look forward to seeing these ideas come to life!

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