America’s beverage industry has a longstanding commitment to providing consumers with the information they need to help them find balance.
As part of the Clear on Calories Initiative launched in 2010 in support of the “Let’s Move” anti-obesity campaign, we added easy-to-read calorie labels to the front of every can, bottle and pack we produce. Now consumers know exactly how many calories are in a beverage before making a purchase. Putting this information right at their fingertips empowers consumers to make the choice that’s right for them.
Building on that initiative two year later, we launched the Calories Count™ Beverage Vending Program. In an effort to provide clear calorie information on vending machines, calorie labels are right on the buttons.
These initiatives are just another way that our industry is educating consumers about our products and empowering them to make the choice that’s best for them and their families.
To learn more about how America’s beverage companies are making change happen, visit www.balanceus.org.