We couldn't help but notice, March is National Nutrition Month.
So, it's a good time to take stock of our own nutrition and physical activity scorecards. After all, we know that both components are essential to living a balanced, healthy and active lifestyle.
To that end, we at Sip & Savor want to make sure you know about an initiative America’s non-alcoholic beverage companies are taking to help you make informed choices: Clear on Calories.
With this initiative, beverage companies are putting calorie information at consumers’ fingertips at every point of purchase so they can choose the beverage that is right for them and their families. Consumers across America are already seeing these new calorie labels on the front of their favorite beverages. In fact, we’ve heard from a number of you who have already spotted the new labels. We invite you to learn more about Clear On Calories on our website. We hope you’ll tweet us a picture of the labels when you spot them and share your thoughts with us on Facebook and Twitter.
This is but one of the many innovations coming out of the beverage industry. The beverage industry has cut the overall beverage calories produced for the marketplace by 21 percent from 1998 to 2008. Our industry, through product innovation, continues to meet the evolving tastes of the American consumer. You can learn about the spectrum of beverages our companies produce on our products issue site.