Millions of sports fans are bracing themselves for Sunday's epic Super Bowl XLV match-up between the Green Bay Packers and the Pittsburgh Steelers in Big D.

Not to be overlooked though is the much-anticipated advertising derby.  With Nielsen reporting 106.5 million viewers of last year’s game, the ad buys have rolled in.

What's different this year?  The veil of secrecy has been lifted.  Today, the name of the game for many advertisers is to get their spots out earlier via social media. And the 40-inch flat screen is by no means the only game in town.  The Super Bowl ad world now fully integrates mobile phones and iPads as well as Facebook, Twitter and YouTube.

USA Today says many advertisers view this year’s Super Bowl as a tipping point between traditional media and social media.  As reported in The New York Times, the name of the game is to use social media to "build buzz" not just during the game, but before and afterwards.

We at Sip & Savor enjoyed reading about two of our member companies’ Super Bowl plans— The Coca-Cola Company and PepsiCo — in the advertising articles leading up to the game. We hope you enjoy the commercials and enjoy the game!