It's that time of year again! And while we won’t see the Sip & Savor hometown Washington Redskins take the field this weekend for Super Bowl XLIV, we will see two great teams - the New Orleans Saints and the Indianapolis Colts - battling it out in an epic championship matchup.
No matter what your game day ritual includes, we're guessing that beverages will play a part. Our member companies have long participated in the tradition of the Super Bowl by running memorable ads throughout the game. This year will surely prove no different.
Dr Pepper Snapple Group will run its first Super Bowl ad ever! It will promote Dr Pepper Cherry alongside legendary rockers KISS and MiniKISS (a KISS tribute band whose members are all little people) - you can click here for a preview before Sunday!
So, tune in on Sunday for a some great football, a halftime show featuring the musical styling of The Who and some more memorable moments brought to you by America's leading beverage companies.