For quite some time, we’ve been talking about how sales of regular soda are declining as consumers take advantage of industry’s innovation in bringing more no- and low-calorie beverage options to market. In fact, according to Beverage Digest, sales of full-calorie soft drinks have declined by 12.5 percent from 1999 to 2010.

Yesterday, a article reaffirmed this fact. And that wasn’t the only news worth sharing from this week.  A new Harris Interactive/HealthDay poll showed, once again, that the majority of Americans oppose taxing soft drinks.  This wasn’t a surprise to us, as we’ve heard it time and again – and it’s been shown to be the case in poll after poll, even as recently as last month.   This latest poll shows that, when it comes to taxing “sugar-sweetened soft drinks,” 62 percent of respondents opposed the idea.  And 37 percent strongly oppose.

As we’ve noted before, Americans simply don’t support these taxes. After all, they know that taxes won’t make people healthier, diet and exercise do.