Too often we find ourselves drawn to sensational headlines, but are they true? The danger of making science “sexy” is that the science and the facts gets lost by the headline.

Take for example, an article entitled, “Study: Energy Drinks, alcohol mix same as cocaine.” Regardless of the fact that the study was done on mice, it is wrong to trivialize issues with real drugs of addition.

Our members that make mainstream energy drinks are responsible companies that follow voluntary marketing and labeling guidelines. When it comes to alcohol, America's leading energy drink companies have voluntarily pledged that they will not promote mixing with alcohol nor will they make claims that consuming alcohol with energy drinks counteracts the effects of alcohol.

To learn more about the voluntary guidelines adopted by American’s leading energy drink companies, visit