Low- and no-calorie sweeteners have been studied extensively for years. Thanks to a substantial body of science, including a study by the World Health Organization (WHO), we know these sweeteners are not only safe, but also a useful tool for helping people reduce sugar consumption and manage weight. The Food and Drug Administration (FDA) and European Food Safety Authority (EFSA) have also deemed low- and no-calorie sweeteners as safe for use in foods and beverages.
America’s beverage companies know we must play a role in improving public health and we are doing our part to help people manage their calorie and sugar intake from beverages by offering a variety of choices and portion sizes so that they can choose the beverage that best fits their lifestyle. In fact, more than 50% of beverage sales are made up of less sugar and zero sugar products. On top of offering a diverse range of products—we also have incorporated clear calorie labeling on our products, so calorie counts are right at consumer’s fingertips. Learn more about how America’s beverage companies are supporting your efforts by going to BalanceUS.org.