Here at Sip & Savor we often share our perspective on research related to our industry’s beverages and their ingredients.  Sometimes that research is peer-reviewed and published, sometimes it’s not.  Often, however, our blogging is driven by pushing back on media reports that fail to be truly balanced - or in some cases, do an even larger disservice to readers by including only one point of view (that of the researchers).

We know that making sense out of reports on science can be difficult and frustrating for the average person.  But the reality is – it can be difficult even for those who are expected to have more than an average understanding of the topic … even journalists.  That’s why we wanted to share with you an interesting – albeit a bit lengthy – read in the Columbia Journalism Review. In “Survival of the wrongest,” author David H. Freedman shares how “personal-health journalism ignores the fundamental pitfalls baked into all scientific research and serves up a daily diet of unreliable information.”  His piece includes some valuable insights.  So, sit back and take some time to give it a read – perhaps even while enjoying your beverage, whatever it may be.