This afternoon, we will participate in a Twitter chat about Drink Up! – an initiative from First Lady Michelle Obama and the Partnership for a Healthier America that encourages Americans to stay hydrated by drinking water.  We are proud to support this effort and participate in today’s conversation, both as an important reminder to consumers and for its emphasis on working together to achieve a shared goal.

Our industry has a long record of working with our nation’s leaders, and our public-private partnerships are already working to help educate consumers. In addition to Drink Up!, previous industry initiatives – including Clear on Calories, School Beverage Guidelines and the Calories Count™ Vending Program – demonstrate our commitment to the health and wellness of Americans.

Be a part of today’s conversation on Twitter (3:30 PM EST) by following the #DrinkH2O hashtag, and visit to learn more about all the ways our industry’s leadership is having a real and lasting impact in communities across our country.