Our industry has a long record of working with national thought leaders on public-private partnerships that achieve a shared goal – to educate consumers and provide meaningful solutions that address obesity.

In support of First Lady Michelle Obama’s “Let’s Move!” campaign, we led the way on clear calorie labeling with a bold initiative that places calorie information at consumers’ fingertips so they can choose the beverage that is right for them and their families.

Recognizing how much more we can accomplish by working together, our member companies also partnered with Mayors Rahm Emanuel, Julian Castro and Vincent Gray to roll out the Calories Count Beverage Vending Program, which provides clear calorie information on vending machines, and reminds consumers that “calories count” in all the choices they make.

We’re proud of these partnerships and the work we’re doing to educate consumers about balancing calories and empower them to make the choice that’s best for them.