It’s been almost two months since New York Mayor Michael Bloomberg proposed his soda ban. Since that time it has garnered quite a bit of attention, not only from our industry, but also members of the scientific community, elected officials, and, most importantly, those who would be impacted most by such a ban - those who actually live under Mayor Bloomberg’s rule, New Yorkers.

Today we thought we’d share the latest to support what we’ve been saying – people don’t want government telling them what to eat or drink.  Yesterday, Supermarket Guru Phil Lempert released data showing that, like a number of polls before it, consumers simply aren’t buying into what Mayor Bloomberg and his appointees at the Department of Health are selling. 

Surveying its SupermarketGuru consumer panel, which “exceeds 100,000 people” and “represents households across America,” The Lempert Report found that 68 percent of respondents did not believe that “limiting soda's serving size will decrease consumption.”

And that’s not all.  When asked if they supported Mayor Bloomberg’s “idea to cap sugary beverage serving size at 16 oz” respondents again overwhelmingly opposed – some 67 percent.

None of this is surprising to us.  In fact, the data support not only what other polls on New Yorkers’ opinions show, but are aligned with what polls for the last few years have shown about what most Americans believe as well.

If you live in New York, there’s still time to make your voice heard – check out New Yorkers for Beverage Choices.