Earlier this week, the White House Task Force on Childhood Obesity-established by President Barack Obama in support of First Lady Michelle Obama's "Let's Move!" anti-obesity campaign-released a report that outlines recommendations with the goal of eliminating childhood obesity within a generation.
Soliciting submissions from federal agencies, parents, teachers, doctors and nurses, among other individuals, the Task Force developed "70 recommendations for public and private sector action" that serve as an outline for developing a healthier generation by 2030.
The "Let’s Move!" campaign blog provides a broad overview of the report’s recommendations - from food options, to food affordability and access, to physical fitness programs and education, to resources for parents. By looking at obesity as a multi-factorial issue, the report properly reflects the need for comprehensive solutions.
The beverage industry is committed to being part of the solution to help reduce childhood obesity, and that commitment is shown through our actions. In fact, our industry has committed to a Clear on Calories labeling initiative in support of the First Lady's campaign, not to mention our successful implementation of the national School Beverage Guidelines and our commitment to a global policy on marketing to children.
Our industry will continue to do its part to support comprehensive and meaningful efforts to reduce childhood obesity.