America's beverage companies have been a leading force in sustainability for decades. Starting in the mid-1960's, the American Bottlers of Carbonated Beverages (ABCB, now the ABA) partnered with the Keep America Beautiful (KAB) campaign with the shared goal of keeping our country beautiful for generations to come.

Together, with the vital contributions of state beverage associations, our industry worked to raise awareness, educate consumers, and sponsor clean-up campaigns across the country.

As Keep America Beautiful celebrates its 66th anniversary, the American Beverage Association and its member companies, including The Coca-Cola Company, Keurig Dr Pepper and PepsiCo, continue its invaluable partnership to create sustainable solutions for the future. And, we look forward to many more decades of working together to innovate and invest in our environment.

For more on how the beverage industry is incorporating sustainable practices into every part of our operations, visit



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