Valentine’s Day is less than 24 hours away.  And whether you celebrate this centuries-old holiday or not, there’s no denying that it provides an economic boost to America.  In fact, according to the National Retail Federation, this year’s holiday is estimated to contribute around $17.6 billion to our economy. If you’re interested in just how those dollars may be spent - from flowers and cards, to jewelry and dining out – as well as how the holiday can translate into future economic boosts (February 14 is responsible for 10 percent of annual wedding proposals!), check out  an article posted today on

However you choose to celebrate (or not), we hope you find a way to enjoy one of our industry’s refreshing beverages.  From global brands to regional favorites, there’s plenty of options from which to choose.  After all, America’s beverage industry is delivering more choices, smaller portions, fewer calories and clearer labels across the country. And our industry also plays an important role in our nation’s economy.  With a direct economic impact of $118.9 billion, our industry provides more than 227,000 jobs and helps to support hundreds of thousands more that depend, in part, on beverage sales for their livelihoods.

Happy (almost) Valentine’s Day!