It’s that time of year again: the season has changed, the weather has gotten colder, daylight has gotten shorter and, with all of that, cold and flu season has arrived. You may be experiencing some of the symptoms: scratchy throat, runny nose, a cough you can’t seem to kick – stop it before it’s too late.

Many of us have our tricks for getting over a cold. Some load up on vitamin C, others get extra hours of sleep. But, one thing stays constant: health professionals suggest getting plenty of fluids. Our member companies can help with that, since they offer a wide variety of beverages to help you stay hydrated, and in some cases, offer additional benefits such as vitamins, minerals and antioxidants.

Whatever your taste and preference, be sure to check out for more information about our industry and the many beverages available to consumers across America during every season of the year!

From all of us here at Sip & Savor, we hope you stay cold- and flu-free!