Here at Sip & Savor, we're ramping up for the premier beverage industry event – InterBev 2010!  In fact, just yesterday ABA and the International Bottled Water Association (IBWA), co-sponsors of InterBev 2010, announced an agreement with FoodBev Media to create the InterBev Beverage Innovation Awards.  These awards will recognize the best new ideas and practices from every sector of the industry.

The InterBev Beverage Innovation Awards will include 20 distinct categories, from beverages, ingredients and packaging, to initiatives in sustainability, health and wellness, hydration and consumer marketing.  A panel of judges will review the submissions prior to the show, and winners and finalists will be announced at a gala dinner on September 23, during InterBev 2010.

There is no doubt that InterBev 2010 will be the most dynamic and innovative InterBev yet, with cutting-edge live events on the trade show floor, education sessions on timely and relevant issues, an awards program and more .  Registration is now open, and Beverage Innovation Awards submissions are now being accepted. To find out more about InterBev 2010, please visit; to download an entry form for the Beverage Innovation Awards, please visit

We look forward to seeing you at InterBev 2010, which will take place in Orlando, Fla., from September 22-24.  See you there!