More than 100 years ago, Ford Motor Company unveiled the Model T. Between 1908 and 1927, Ford built about 15 million Model T cars, making it the longest production run of any automobile in history until the Volkswagen Beetle surpassed it in 1972. By building just one model, the company’s engineers developed a system of interchangeable parts that reduced waste, saved time and made it easy for workers to assemble the cars. By 1914, the moving assembly line made it possible to produce thousands of cars every week.
America’s beverage industry was born from that same American entrepreneurial spirit and, like Ford Motor Company, has continued to adjust and innovate over the years to deliver for its customers, consumers and communities. You can see this innovation in action if you take a look at our Delivering Choices website, where you can discover the myriad beverages our member companies have developed – all in a wide variety of type, portion size and calories. It’s also a great resource for our readers who are interested in learning more about the proactive works of our industry.
So check it out. And for a fun history lesson, you can learn more about the evolution of the Model T here.