Here at Sip & Savor, we’re all about sharing how our member companies are helping to empower consumers to make the choices that are right for them and their families. With our Clear on Calories initiative, our member companies placed clear calorie labels on the front of every can, bottle and pack they produce. Taking our clear calorie labeling to the next level, we launched the Calories Count™ Beverage Vending Program to provide clear calorie information on vending machines, encourage lower-calorie beverage choices and remind consumers that “calories count” in all the choices they make.

So the next time you are choosing a beverage, whether it is at the grocery store, the local convenience store or from the vending machine, take a minute to check out the calorie labels.

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