In case you missed it, American Beverage Association President and CEO Susan Neely and Alliance for a Healthier Generation CEO Dr. Howell Wechsler wrote a joint op-ed which ran earlier this week in USA Today.  In the piece, Neely and Wechsler describe our recently announced partnership that aims to reduce beverage calories consumed per person by 20 percent by 2025.

Check out this excerpt from their op-ed:

“The goal is ambitious. The challenges are real. The actions taken will be aggressive and accountable. That is why the beverage companies working together with the Alliance is essential. This commitment builds upon the success of our partnership on the Alliance School Beverage Guidelines that led to a 90% reduction of beverage calories in schools.”

Click here to read the full op-ed, and let us know what you think by leaving a comment below!