With all the myths about energy drinks that circulate in today’s media, we here at Sip & Savor want to make sure you have the facts you need to be an informed consumer.  So, we thought we would share some important information that you need to know about these drinks and their ingredients:

1) Caffeine is safely consumed every day, in a wide variety of foods and beverages. It has been consumed by BILLIONS of people around the world – and has been for HUNDREDS of years.

2) Most energy drinks contain significantly less caffeine than a similarly-sized coffeehouse coffee. In fact, many contain about half. A 16 fluid ounce energy drink typically contains between 160 and 240 milligrams of caffeine, while the same size coffeehouse coffee contains around 300 to 330 milligrams.

3) Energy drink products first appeared in Europe and Asia in the 1970s, and became available in the United States in the late 1990s.

4) While energy drinks are a growing category they remain a niche product accounting for just under 2 percent of the total U.S. non-alcoholic beverages market (Beverage Marketing Corporation)

5) A report on caffeine consumption among the U.S. population commissioned by FDA in 2009, and then updated in 2010 and again in 2012, indicated that teens and young adults ages 14 to 21 years consume, on average, approximately one-third the amount of caffeine as people over 21 – about 100 milligrams per day – and that most of their caffeine consumption is from beverages other than energy drinks. Importantly, the 2012 report also showed that the average amount of caffeine consumed has remained constant.

Visit EnergyDrinksInformation.com to learn more about energy drinks, and visit LetsClearItUp.org where we debunk other common myths about our industry and products.