The beverage industry has a long tradition of collaboration with our leaders on meaningful solutions to societal challenges. With the 2016 election behind us, we look forward to continuing to work with elected officials and policymakers across the country to bring about positive change.
More than ten years ago, we launched our School Beverage Guidelines and made a voluntary commitment to remove full-calorie soft drinks from schools. This effort has reduced beverage calories shipped to schools by 90 percent and successfully changed the beverage landscape in schools across the country.
In 2010 we launched our Clear on Calories Initiative to bring consumers the clear calorie information they need to make the decisions that fit their lifestyles. This includes placing labels on every can, bottle and pack we produce. We want our consumers to have clear, fact-based information at their fingertips so they can make the choice that’s best for them and their families.
Our most recent initiative is the most ambitious voluntary effort by an industry to help fight obesity. The Balance Calories Initiative, a partnership between The Coca-Cola Company, Dr Pepper, PepsiCo and the Alliance for a Healthier Generation, is aimed to reduce calories and sugar from beverages. In order to reach our goal of cutting beverage calories in the American diet by 20 percent by 2025, America’s beverage companies are using their marketing muscle, product innovation, distribution strength and education to drive consumer behavior changes and help improve America’s health.
To learn more about how America’s beverage companies are leading, visit http://deliveringchoices.org/.