It has been 521 years since Christopher Columbus “sailed the ocean blue” and landed in the New World.  Did you know that Columbus Day was first observed as a state holiday in 1906 in Colorado before becoming a federal holiday 31 years later?

We’re not sure what Columbus and his crew had to drink aboard their ships, but we do know that our member companies provide a wide variety of beverage options in a range of portion sizes and calorie counts for today’s consumers.  You might not be a world explorer, but you can still check out for more information about our industry  – and remember, whatever your taste and preference, there’s a beverage for every moment of your life!

We hope you enjoy your day!