The “most wonderful time of the year” continues today with a holiday that once involved employers giving their servants and tradesmen the day off. Today, we mark the occasion here in the United States as a bank holiday, but in honor of the tradition, we here at Sip & Savor want to recognize all of the men and women who work on behalf of our industry.

The non-alcoholic beverage industry provides more than 233,000 jobs and helps to support hundreds of thousands more that depend, in part, on beverage sales for their livelihoods. Those are the people that have kept the lights on and the trains running on time for nearly 100 years. We thank them for their service, and we hope you all continue to enjoy the spirit of the holiday season.