‘Tis the season of giving, and ‘tis the Tuesday to get started! Here at Sip & Savor, we invite you join us in celebrating #GivingTuesday, the newest addition to the holiday kick-off week. #GivingTuesday is a social media campaign inspired by New York’s 92nd Street Y to incorporate the concept of giving back into the nation’s holiday preparation traditions - Black Friday, Small Business Saturday and Cyber Monday. A number of businesses, nonprofits and companies teamed up to make the idea a reality, and have since garnered support from more than 2,000 organizations from around the country (and still counting).
Importantly, our member companies have long shared in this spirit of giving back, not only during the holiday season but throughout the year. Nationally, the non-alcoholic beverage industry donates more than $872 million to charitable causes.
In local communities, we’re committed to promoting healthy, balanced and active lifestyles through public-private partnerships such as with the pilot of our Calories Count™ Vending Program. We know that every effort counts when working for a greater good, from hosting a Red Cross blood drive, to sponsoring a youth soccer camp and committing to environmental pledges. And when disaster strikes, such as in the wake of Hurricane Sandy, our industry is quick to provide bottled water and other donations to those in need.
To learn more about how our industry is giving back, visit DeliveringChoices.org.