Our member companies are proud to support the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) and its “Let’s Move! Active Schools” initiative. We believe, as do our colleagues in the food and beverage industry, in empowering consumers and teaching them about the importance of balancing calories consumed with calories burned through physical activity.
And we are collectively doing our part! In fact, some of the nation’s biggest food and beverage companies recently announced that they cut 6.4 trillion calories from the market place, far surpassing the1.5 trillion calorie goal. The beverage industry alone drove a 23 percent reduction in beverage calories sold in the marketplace between 1998 and 2010, through innovation and the availability of more low- and no-calorie beverage options.
So, while you are getting in your daily dose of physical activity, remember that we’re helping to empower you to make the beverage choices that are right for you – whether it’s through our clear calorie labels or our low- and no-calorie drinks. For more information please check out DeliveringChoices.org.