With spring settling in, you may find yourself focusing more on staying hydrated. Luckily for you, our member companies are providing consumers with a wide range of choices when it comes to the myriad beverages they make, including many with fewer calories. In fact, we’re finding that more and more people are taking advantage of our zero-calorie options. According to Beverage Marketing Corporation, 45 percent of all non-alcoholic beverages sold today contain zero calories. This is important to remember as the conversation about obesity continues to focus in part on soft drinks. Also important to consider in the obesity debate is the fact that soft drinks and other sugar-sweetened beverages are playing a small and declining role in the American diet, as we blogged about yesterday.
So, keep that 45 percent figure in mind when you’re talking to people about our member companies’ beverage choices. And when you’re deciding how to hydrate, check out the calorie labels on the front of all of our packaging – they’ll give you the full calorie count for every bottle, can and pack we produce. With these calorie labels, you can make an informed choice about what to drink, and the choice that’s best for you!
Check out DeliveringChoices.org to learn more about our industry and products!