Here at Sip & Savor, we are proud to be part of such an iconic industry that is woven into the fabric of America. No matter where you may live, our industry is part of your community – from our myriad beverages in the aisles of neighborhood stores, to the local delivery drivers who deliver them (who may even be a family member, friend or neighbor), to our support of local food banks, community initiatives and more.
Today we wanted to take a moment to celebrate the beverage industry for the many things it has done – and continues to do – to be part of the solution.
For example, our industry, and the broader food industry, proudly steps up to help meet a community need. In fact, America’s beverage companies are active supporters of anti-hunger initiatives, including Feeding America – the nation’s largest hunger relief organization. You can read more about some of our member companies’ involvement with Feeding America here.
And the beverage industry has been a leader in common sense solutions to help address the challenge of childhood obesity. If you read our blog regularly, you’re familiar with our national School Beverage Guidelines and our Clear on Calories initiative. But just in case you somehow are not, we’ll give you the basics. With our School Beverage Guidelines, we removed full-calorie soft drinks and replaced them with more lower-calorie, smaller-portion beverage options, slashing beverage calories shipped to schools by a dramatic 88 percent since 2004. With our calorie labeling initiative, we’re putting calorie information right up front on our packaging, making it easier for people to make informed choices about the beverages that are best for themselves and their families.
Our commitments show that today – and every day – our industry celebrates its customers, consumers and communities.