Our industry continues to be an innovative and driving force for consumer choice.  We led the way on clear calorie labeling with a bold initiative that places calorie information at consumers’ fingertips so they can choose what is right for them before they head to the checkout counter. By placing calorie information right up front, we’re ensuring people get the information they need in an easy-to-read and understandable way.  And with the Calories Count™ Beverage Vending Program, we are providing clear calorie information on vending machines, encouraging lower-calorie beverage choices and reminding consumers that “calories count” in all the choices they make.  These programs are just another way that our industry is educating consumers about our products and empowering them to make the choice that’s best for them and their families.