Social media has increasingly become an integral part of modern society. Although social media is a fast way to get and share information, it also makes it easier for people to fall for sensational headlines and miss important facts.

According to a new study lead by computer scientists at Columbia University and the French National Institute, 6 in 10 people who share a post from a news outlet don’t actually read the article first.

“People are more willing to share an article than read it,” study co-author Arnaud Legout said in a statement. “This is typical of modern information consumption. People form an opinion based on a summary, or a summary of summaries, without making the effort to go deeper.”

We at Sip & Savor have frequently blogged about how sensational science reporting can mislead and confuse readers. Don’t fall for the clickbait, the next time you see a shocking headline, read through the whole article before forwarding it to a friend or family.

To get the facts about our products, visit Let’s Clear It Up is a resource that provides science-based answers to your questions about beverages, backed up by legitimate researchers and government authorities.