America’s leading beverage companies recently announced a new initiative in partnership with the Alliance for a Healthier Generation and President Clinton which will transform the beverage landscape in America.  The goal, to reduce calories consumed from beverages per person by 20 percent by 2025, will require our member companies to leverage our strengths in marketing, innovation and distribution to promote smaller-portion sizes, water, and no- and lower-calorie beverage options.

At its core, this initiative is about providing consumers a range of beverage options, calorie information to help them make the choices that are right for them, and encouragement to help them balance all of their calories – including those from beverages – with daily physical activity.

Visit to learn more about the beverage options we offer and the initiatives we have under way that help you choose what’s right for you and your family.