Our member companies are committed to providing consumers with the information they need to make informed decisions about the products that are best for them and their families. In support of First Lady Michelle Obama’s “Let’s Move!” initiative, we led the way on clear calorie labeling with our Clear on Calories initiative. By placing calorie information up front, we’re ensuring people see the information they need in an easy-to-read and understandable way. And, just last year, we rolled out the Calories Count™ Beverage Vending Program, which provides clear calorie information and encourages lower-calorie beverage options on vending machines. Through these programs, which educate and empower consumers, our industry is proving that by working together we can achieve meaningful results.