We hope you've noticed something new during recent visits to the beverage aisle at your grocery store. In addition to the multitude of beverages available in a varying range of calories, many of those beverages are sporting new Clear on Calories labels.
Launched in early 2010 in support of First Lady Michelle Obama's "Let's Move!" campaign, labeled beverages have been rolling out into the marketplace since late last year. By placing calorie information right up front, consumers can make the choice that's right for them and their families.