Every so often here at Sip & Savor, we like to take a step backwards and look at the big picture. Whenever we do, it becomes clear just how innovative our industry is.
In the wake of InterBev 2012, the premier beverage industry event which wraps up today in Las Vegas, our minds are abuzz from all the new products and ingredients, the sustainable packaging ideas and new efficient technologies for every step of the supply chain - from manufacturing to delivery.
We’re proud to be a part of such a forward-thinking industry. And we believe our latest initiative, a public-private partnership with elected officials and stakeholders, embodies this direction. The Calories Count™ Vending Program provides clear calorie information on vending machines, making it easier for consumers to choose a beverage that’s right for them.
So, whether it’s designing new products and packaging, or our commitment to being part of meaningful solutions to reducing obesity, the non-alcoholic beverage industry is always innovating toward a refreshing tomorrow.