Innovation drives our industry.  Whether it is creating new products or improving the way we share information with consumers, our member companies are delivering.

In support of Michelle Obama’s “Let’s Move!” campaign, we place calorie labels on the front of every can, pack and bottle we produce so that consumers can make the choice that’s right for them.  We voluntarily removed full-calorie soft drinks from schools and replaced them with no- and low-calorie options and smaller portion sizes.  As a result, we cut beverage calories shipped to schools nationwide by 90 percent.

These and other industry-wide initiatives are having a real impact in communities across the country.  And while the conversation on how to solve obesity in America is still ongoing; America’s beverage companies are doing their part to innovate and drive change.

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