American innovation has made this country what it is today. From mechanical dishwashers, Henry Ford’s Model T automobile, jukeboxes to email and the iPhone, inventions have shaped the way we live, work and communicate.
When it comes to the non-alcoholic beverage industry, innovation has defined and re-defined our long history. Today, we’re proud to offer a beverage landscape that’s full of choices – from classic colas, sports drinks and sparkling waters to flavored teas and energy drinks – our industry has a beverage that fits your lifestyle. Innovative packaging has lead to a range of portion sizes from 6 to 20 ounces with many options in between. And with an ever-increasing selection of low- and no- calorie beverage choices there has been a 23 percent reduction in the average calories per serving from beverages sold between 1998 to 2010.
Innovation doesn’t end here. As an industry, we’re committed to delivering more choices to our consumers and bring meaningful initiatives to our communities. So, we’d like to know – what would you like to see next?